Jeff I find it troubling that you refer to the customers of Dave as followers or people who are taken advantage of. They are merely customers that have chosen to pay a little more to get a result that is of a higher standard and that does not make them suckers; they get something for the extra money. I have had the opportunity to hold both parts done by Sticky RX (Dave) as well as Sticky No More (Robbie). I have no skin in this game but my observations are the following: Sticky No More: The parts I held were miles better than sticky OEM bits but no better than I could do at home using a rattle can. The finish was generally smooth and ok with markings being decals applied on the finish but nothing exceptional. The impression I got was that Sticky No More does for me the work I could do myself but just don't feel like doing. On a personal note I would have found the parts unacceptable and had them re-done. Sticky RX: The parts I held were of course much better than sticky OEM bits but displayed a level of application and finish that was well beyond anything I could do on my own. Ally that to perfect laser etchings of the markings and you have a process that is well beyond the scope of the DIY. The quality is appreciably better and is the product of a production infrastructure that is very expensive to both purchase and keep running. I come from a manufacturing and finishes background and can assure you that SNM with their more basic process is a much more profitable enterprise than Sticky RX. Regrettably customers only see the price and don't generally care how much more complex it is to achieve the much higher standard offered by Sticky RX. At the end of the day, irrespective of price, Sticky RX delivers a better quality result. The customer can decide if that better quality is of value to them or not.