How Would You Design The Ferrari Model Lineup?

IMHO
- 12 cylinder NA std. turbo as an option for $$$$$, transaxle only
- 6 or 8 cylinder mid engine with standard DCT, stick is an option for $$$$$$$$$$ (nobody will order it so price it like an extra $70k), perhaps even hybrid drivetrain as an option $$$$$ half the gas tank in size for the extra battery, shrink the front boot 15-20% in depth for battery.
- V6 with twin turbo GT 2+2 and FF
- Hypercar every 5 years hybrid transmission

 

1) Mid engine V8 (NA) in three trims: standard/base (manual transmission optional), luxury, and track focused (sub 3k lb, stripped screamer).

2) Front engine V12 (NA) in two trims: luxury and track focused (sub 3.5k lb, stripped screamer).

3) Mid engine V12 (NA) limited halo car produced every ten years (wild, street legal race car).

4) Mid engine (V6) stripped track focused screamer "Dino" (sub 2.6k lbs). Manual transmission optional.

 

300 HP mid engined $150K 2600 pound DINO
400 HP mid engined $200K 2700 pound Sports car
500 HP mid engined $250K 2900 pound Super car
600 HP mid engined $300K 3000 pound Exotic car

 

4 door hatchback, 6 cylinder turbo
large SUV, v12 hybrid

 

Sergio Marchionne, please stop posting on F-chat.

Joe

 

Lol

 

4 door hatchback, derived from the Dodge Dart but with different badging
6 cylinder turbo, based on the charger but with different headlights and badging..
large SUV, derived from the Jeep Durango SRT (basically just throw a Ferrari badge on it since they would buy it for the badge anyway right?)
v12 hybrid, Wholly developed in-house with carbon tub... but has instrument cluster and lock switches from a Chrysler 200.

FYFI.. gotta swing for maximal profits..

 

I would have 4 classes:

1. 8 CYL one mid engine like 488 and one front engine like cali

2. 12 Cyl, one mid engine car, very sporty, but not la Ferrari like and then 2 front engine cars - like 812, and then a car like the FF or perhaps a convertible 4 seater

3. Hyper car's : this would be based on two formats:
a. V-12 with Kers similar to the FXXK & latest development.
b. Road version of the F-1 engine - ultra high performance V-6 Hykers etc...

4. Track only single seaters / Corse Clienti based F-1 style cars with choice of V-8 or V-12 engines, and or current F1 PU's. I like the Lotus idea of several years ago to offer an F-1 car with more reasonable running cost... perhaps bigger and safer cockpit... I'd offer that along with FXX and Clienti program. so you can buy an Ex F1 car and or a dedicated Ferrari single seater f-1 style car... and that becomes the top tier of the Challenge series.

 

Rule # 1 - Sport cars only. No 2+2s or other bull****.

Rule #2 - The world's best supercar, bar none, on a 5-year rotating cycle. MSRP today would be $2 million +

Rule # 3 - Mid-engine sport's car with a top that drops.

Rule # 4 - Mid-front engine GT.

That's it. No entry-level dinos. No SUVs. Nada.

I would then concentrate of making each one of these cars the world's best in terms of quality. There's no excuse for sticky parts, broken headers, and all other kinds of bull****. If I couldn't get it done in Italy, I'd job out production to Toyota (in secret).


PS A stick would be optional for #3 and #4.

 

Supercharged 4 liter V12, 6 speed gated gearbox, slightly more driver oriented suspension/steering/brakes......Gentlemen: The 330GTS California. I would buy one today. Right now.

 

Anything with a stick shift, and make it cheaper ......
Because they ARE cheaper, cost a lot less than all the electronics and computers of the frickin "automatic" shifting systems.
I hate it when I see the word manual, then look at the pictures and see F-1.
Then they say, electronically controlled manual transmission ......come on really
A small (Dino sized) V-6 turbo, light and priced at $150 K might get some Porsche fans into the horse frame of mind at a younger age.
I figure the 2 plus 2 means two people and 2 bags of groceries, but if you can convince the wife it is a family car because of the back seats .....go for it.

 

Edit: I would double prices and cut production in half. The customer service would be the best in the world. That is, all Ferraris would be coach built cars.

 

1) Small less expensive lightweight 2 seater Dino coupe
2) Front engine v12 hybrid 2 seater GT (with separate convertible model also)
3) Front Engine v12 hybrid 2+2 GT
4) v8 turbo coupe/spider
5) New no excuses best in the world supercar every few years

Stick option on all cars.

Pretty much what they're doing now but replace the hatchback with a Dino entry model that is a pure sports car. No hatchbacks. No SUV's.

Overall I'd like to see a return to quality and tastefulness. The cars in general are getting too cheesy looking. And the interiors look cheap. I understand why you can't have chrome bumpers anymore, but you can make a nice interior without all the cheap materials.

Finally, I'd like to see a true bespoke/coachbuilt option return. Frame up special commissions. Not just "custom versions" of existing cars.

 

For practical reality i would start with existing hardware and expand the bandwidth of this hardware as porche and other less arrogant companies do.

Definitely I would do the SUV off the lusso. Why not.
The lusso itself seem fine and what its. But we see from here ferrari is happy to do a 8 and a 12 in the same car. The f12 and itsa special editions are just fine for the regular ferrari Gt car buyert

488 I would do far more special and differentiated versions as porche does with the 991..

In particular a v12 powered minimalist stick car. Lets call it the purists edition, no need even for PS and it can go back to the more resopoved 458 styling. The actual skill required to drive this car its very rawness and paper performance deficit compared to the turbo v8 will limit buyers/speculators and premiums.
I would also do a trackday specials ala speciale, maybe a few itertions of this. None of the 488 based cars should be limited prod.

At the bottom rung I would do somethignb off the 4c tub, with the TT alfa v6(which is reallya 6cyl version of the ferrari v8 motor), call it the modern Dino, in stick and paddle for 200k.

That way you have everything from entry level ferraris with paddles to mimimalist stick verisons satisfying the current ferrari GT car crowd and the more hardcore sportsman drivers.

I would also scrap the cali. It has no business being a ferrari.

 

And put the Sticky parts back in, we want to keep Dave in business forever

 

mid engined V8, coupe and convertible

front engined V12 coupe and convertible

front engined V12 2+2 with a shooting brake option (no SUVs!)

V12 hypercar, hybrid/kers/etc if you must.

 

1. Find young Italian designers with talent. Too many fugly cars introduced after the 575M.
2. Optionally drop Bluetooth, nav, nanny controls and heavy computer control.
3. optional manual box available as an extra cost option
4. ask the customer what he or she wants - not what you think they want.
5. offer optional hi-quality real hand-painted gauges. Mother of Pearl as an option ?
6. hi-winding eight and 12 cylinder NA engines with economizer electric motors.
7. re-introduce a 12cyl supercar, for the masses - absent since the F512M.
8. Approximate 41" height.
9. Drop power-steering.

 

Lol!

 

1) $150,000 V-6 manual trans, non-turbo "New Dino".
2) Turn the Cali into an Aston Martin Vantage-type car but with Ferrari engineering & flavor.
3) Forget all that crap about every Ferrari being a hybrid within xxxx years - or ever! Have they lost their minds?
4) Build the inevitable Ferrari SUV, mini-vans, commuter cars, golf carts, etc. somewhere else to maintain the sanctity of Maranello.
5) Be a little less arrogant to your customers.

 

I forgot to add this ... keep the remainder of the lineup the same!

 

I would have a three pedal non turbo V8 in there somewhere. Beyond that I am all open.

 

Oh, and no SUV