Who owns the name GTO - Pontiac or Ferrari? | FerrariChat

Who owns the name GTO - Pontiac or Ferrari?

Discussion in 'Ferrari Discussion (not model specific)' started by James_Woods, Mar 20, 2008.

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  1. James_Woods

    James_Woods F1 World Champ

    May 17, 2006
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    One of the guys asked me this yesterday:

    Ferrari made a GTO first, then Pontiac made the musclecar GTO, then Ferrari made a mid-engine GTO, then Pontiac brought back the GTO just recently (in a dismal failure, to be sure). Now rumours suggest a new car from Pontiac badged the GTO.

    I remember back when Porsche wanted to name a new car the 901, Peugot complained that they had the dibs on ALL auto numeric names with a zero in the middle, so Porsche just called their car the 911.

    Who really has the rights to the GTO name? Hard to believe that the current Ferrari management would not fight for it, if they are doing things like threatening lawsuits toward people who stretched out a 360, etc...
     
  2. Far Out

    Far Out F1 Veteran

    Feb 18, 2007
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    I guess no one. Like GT - how many cars are called GTs? From VW Golf to Maserati... I'm no expert, but I guess such common abbreviations can't be registered as trademarks
     
  3. Bullfighter

    Bullfighter Two Time F1 World Champ
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    Jan 26, 2005
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    Yup, that's what finished Porsche off and thrust Peugeot to its current dominant position. ;)

    Presumably no one. Part of it is that I don't think there's much overlap between Pontiac shoppers and Ferrari shoppers. It would be hard for either company to claim that one has stolen sales from the other.
     
  4. FarmerDave

    FarmerDave F1 World Champ
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    Jul 26, 2004
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    As an aside, can anyone confirm what GTO stands for?

    IIRC, it is Gran Turismo Omologato or something like that in italian, which means Grand Touring Homologated, which certainly fits with heritage of the Ferrari 250 GTO, which was produced in a quantity which fit the standards of homologating a chassis for qualification to race.

    How far off am I?
     
  5. nopassn

    nopassn Formula 3

    Nov 19, 2003
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    You are correct - Gran Turismo Omologato...
     
  6. dm_n_stuff

    dm_n_stuff Four Time F1 World Champ
    Lifetime Rossa Owner

    Generic term, like toilet paper. No one owns it, too late to try and TM it now.

    Dave
     
  7. Jeff328

    Jeff328 Formula 3
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    Sep 5, 2006
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    In addition to my 328 I also have a 1967 Pontiac GTO, so in a way "I" own the name as much as anyone.

    But my licensing terms are fairly generous. If you can spell it you can use it.
     
  8. Hexnut72

    Hexnut72 Formula Junior

    Nov 22, 2006
    331
    The defunct Pontiac GTO is being replaced with the G8 GXP.
     
  9. Mrpbody44

    Mrpbody44 F1 Veteran

    Jul 5, 2007
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    John Deloren took GTO from Ferrari and put it on the Tempest with the optional big motor. Back in the days you could get away with it with out the army of lawyers after you.
     
  10. SSNISTR

    SSNISTR F1 Veteran

    Feb 13, 2004
    8,046
    SFL
    Not true. The G8 replaces the Grand Prix and Bonneville.
     
  11. wetpet

    wetpet F1 World Champ
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    May 3, 2006
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    true story. every time i go to a muscle car show, or see a pontiac GTO, i offer the owner $100 if he can tell me what it means. this week my mechanic had one in the shop and i made him the same offer. Still waiting.
     
  12. Pantera

    Pantera F1 Rookie

    Nov 6, 2004
    4,479
    I own both in 1:18 scale models. Does that count?:D
     
  13. SonomaRik

    SonomaRik F1 Veteran

    #13 SonomaRik, Mar 20, 2008
    Last edited by a moderator: Sep 7, 2017
  14. Papa G

    Papa G Formula 3

    Dec 29, 2003
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  15. Jeff328

    Jeff328 Formula 3
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    Whenever I show mine there are always a few people who sincerely ask what it means. So far no one has offered me any money for the answer. I would love it if some smug know-it-all would offer me $100 for the answer. I would think the odds of actually being paid would be slim to none, guys like that usually are dicks. Or I say it stands for "Gas Tires & Oil because those are the things it consumes in massive quantities.

    I love it when the Chebbie guys ask if it's a big block or a small block. Trivia question - Can you tell me why that is funny?
     
  16. DGS

    DGS Six Time F1 World Champ
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    And don't forget that the Mitsu 3000GT was called the GTO in Japan.

    But I can't imagine what they might have Omologato'd it for. ;)
     
  17. RacerX_GTO

    RacerX_GTO F1 World Champ
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    Hahah, as a Chevy guy during my high school years, I know the whole "big block" "small block" thing is Chevy territory only. The GTO's I'm aware of, all had the same size engine physically. It all the 3xx/4xx ci displacements were all internal.

    The whole Ford thing is another world(Found On The Road Dead). You either had a Clevland, Windsor engine or xxxxx which meant nothing was cross-compatable for the engine when it came time to buy parts.
     
  18. RacerX_GTO

    RacerX_GTO F1 World Champ
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    #18 RacerX_GTO, Mar 20, 2008
    Last edited by a moderator: Sep 7, 2017
    Hey, I resemble that remark ;)

    Though the automotive journalist elites bashed the car into the ground with no remorse, the car, during its time could out accel a Corvette ZR-1 and out-corner an Esprit.
    Image Unavailable, Please Login
     
  19. mksu19

    mksu19 Formula 3

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    Wasn't it Get That Out of here! :D
     
  20. Jeff328

    Jeff328 Formula 3
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    Exactly. All Pontiac V-8's are externally identical in size. Same physical size for displacements from 326 to 455 cubic inches. Even after I explain it some of those guys still look at me, puzzled, and ask "So is it a small block or a big block?"... At that point I usually just say "big" and they walk away happy.

    Ford engines never held a lot of interest, everyone I knew during my misspent youth were GM fans. No Fords, no Mopars, and absolutely none of that snotty foreign stuff!
     
  21. nerd

    nerd F1 Rookie

    Oct 12, 2003
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    If you search the TESS database and sort through the live, abandoned, and dead trademarks, General Motors current holds the US trademark (word mark) for GTO for the use on automobiles.

    Word Mark GTO
    Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof. FIRST USE: 20031218. FIRST USE IN COMMERCE: 20031218
    Mark Drawing Code (1) TYPED DRAWING
    Serial Number 78116485
    Filing Date March 21, 2002
    Current Filing Basis 1A
    Original Filing Basis 1B
    Published for Opposition October 22, 2002
    Registration Number 2833094
    Registration Date April 13, 2004
    Owner (REGISTRANT) General Motors Corporation CORPORATION DELAWARE 300 Renaissance Center P.O. Box 300 Detroit MICHIGAN 482653000
    Attorney of Record Charles H. Ellerbrock
    Prior Registrations 1703111;2522859
    Type of Mark TRADEMARK
    Register PRINCIPAL
    Live/Dead Indicator LIVE
     
  22. wetpet

    wetpet F1 World Champ
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    how would you know that if no one has ever offered? I've always thought guys that owned Pontiac GTO's and don't know what GTO means were usually dicks. And I'm right. Again!
     
  23. pastmaster

    pastmaster Formula Junior

    Feb 5, 2006
    890
    Alma, Michigan USA


    That is exactly right!!!

    I thought GM had registered GTO earlier, when John DeLorien, was Boss, at Pontiac Division, in the 1960's.

    The Beretta, situation was settled, I believe in US Courts, but the GTO name, how was that handled between GM and Ferrari?

    Ciao...Paolo
     
  24. Protouring442

    Protouring442 F1 Veteran

    Sep 5, 2007
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    One Stupid SOB
    Well... except for the 301. =-)

    Shiny Side Up!
    Bill
     
  25. davidgoerndt

    davidgoerndt Formula 3

    Oct 25, 2004
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    I don't think Ferrari ever used "GTO" in the official name of the car, simply 250 GT. Can someone confirm this? Like the "Daytona", it was the automotive press that tacked on the name.
     

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