Where do you buy your Ferrari merchandise?

I use Ferrari owners site, Dennig Cars, Ebay or local dealer all are pretty convenient I would think that an on line site is a must located in the US for quick convenient delivery

 

I usually get most apparrel from our own club regalia(FCA Pacific Region) or Prestige Autohaus in Walnut Creek,Ca.

 

www.ferrariportal.com, all ferrari related materials all links and catagorized on this site. Henry

 

http:://www.speedgear.com

Best prices (esp when on sale) and great service. They do not CLAIM to have stuf in stock and lead you on like others have to me in the past.

 

For starters maybe you can help me out as well. I am currently planning to open my own store in the San Francisco Bay Area with in the next 4-6 months. Maybe sooner (fingers crossed). Ferrari Apparel is on the top of my list for what will be in the store along with other automotive apparel & merchandise. A direct contact (i.e. THEO) would be absolutely the best for me.

 

Yes, Speedgear seem pretty good. They should enhance their web site to make it easier to use. Exoticar.com is the worst. They still owe me a refund from last March. Pathetic!

A lot of my purchases are on ebay. Why pay up to 5X what something should cost just because it says Fila on the label?

At any rate good luck. I'd suggest someone who can really move merch for you and also offer good customer service. Seems like Speedgear is one of your best bets.

As an FYI, I just ordered a polisher tool on Amazon.com and found it to be the best price, free shipping and it arrived in less time then they said. They really seem to be on the ball with ordering etc. They may be worth a look.

 

BTW, has anyone noticed that the Puma in your logo looks like it is going to attack the prancing horse?

 

Ebay and SpeedGear.

 

I remebered this article in Automotive News from 2 years ago. Not sure how relevant but it is one Ferrari dealer.

Ferrari lessons help sales of Vette gear
By Larry Edsall
Automotive News / January 28, 2002


Aftermarket expert

Dealer: Jeff Cauley
Dealerships: Jack Cauley Chevrolet and Cauley Ferrari-Maserati in West Bloomfield Township, Mich.
Top 3 sources of aftermarket revenue: Exhaust systems, shifters, model cars
Average monthly new-car sales: 133 Chevrolets, 2 or 3 Ferraris

Related Links

Dealers Respond: Aftermarket Experts




Jeff Cauley runs two auto dealerships. One sells 30 cars a year. The other moves that many in a week.

But lessons that Cauley is learning about selling aftermarket equipment and accessories at Michigan's only Ferrari dealership, Cauley Ferrari-Maserati in West Bloomfield Township, are being used to multiply sales of Corvette equipment and accessories at nearby Jack Cauley Chevrolet.

Of the 1,600 Chevrolets he sells each year, about 300 are Corvettes, making Cauley's one of the largest Vette stores in the country.

But as far as Corvette aftermarket applications go, Cauley says, "We do exhaust systems and shifters - the B&M short-throw Ripper shifter, we do that. And we're starting to do interior trim.

"We have a black Corvette in the showroom with a black interior but with a red shifter boot and red door handle pull and red accents in the seats. We're going to do that next with a yellow car with black interior, adding yellow trim."

Cauley, 40, adds that the Chevrolet dealership that bears his father's name also sells Corvette clothing and does a good business in Corvette models.

But he knows there's much more potential, because while Cauley Ferrari-Maserati sells only a few cars each year, it does a constant business in Ferrari shirts and hats and anything else with the magic name or prancing horse attached.

Ironically, it was while competing against Ferrari on the racetrack that Cauley would become a Ferrari dealer.

In 1998, he says, "We were doing the 24 Hours of Daytona with our Corvette that we race."

A helpful rumor

One of the drivers of Cauley's car was Rick Mancuso, whose Lake Forest (Ill.) Sportscars sells Ferraris, Maseratis and Aston Martins.

Over race weekend, Cauley, who is president of the dealership, mentioned to Mancuso that there was a rumor that Ferrari was considering a Michigan dealership but that the likely location would be Ann Arbor.

Not in Ann Arbor, said Mancuso. Are you interested?

"He put me in touch with the right people later that year, and on Dec. 10, a fellow from Ferrari called me, and we put the deal together on Dec. 31. That's the hardest I ever worked in my life was that month, but we were both motivated to announce the deal at the (Detroit) auto show that January. So we did. We manned the (Ferrari booth at the) auto show for them that year and sold Ferraris out of the Chevy store for a year while the new building was under construction."

Cauley Ferrari opened in March 2000, and is one of only 32 Ferrari dealerships in North America.

"I made a quick decision, and I have had no regrets," Cauley says. "And it's getting even better because Maserati is coming."

The mall approach

"If you go into the Ferrari store, it's almost like walking into a retail store in a mall or into a Harley-Davidson (motorcycle) store," he says. "We have merchandise and clothing throughout the showroom, and we do a really good job selling accessories, Ferrari models, bar ware, jackets and more.

"I plan to do the same thing in the Chevy store with Corvette," he adds, saying he knows he's missing opportunities to sell more Corvette equipment. He lists exhaust systems, European-style taillights, car covers, embroidered floor mats and hundreds of other items produced by aftermarket suppliers such as Mid America Designs.

Cauley explains that a key to selling aftermarket accessories and fashions is having a good quantity on display. "If there isn't quantity, people don't feel comfortable," he says.

He says quantity applies to both the merchandise and the presence of other customers. "If other people are buying, then it's OK for them to buy, too."

Although his Ferrari dealership sells only 30 cars a year - that's all he can get from the manufacturer - Cauley and his staff try to encourage traffic in the store. "A lot of people come in to look, and we encourage that," he says. "Everybody loves Ferrari, but not everybody can afford it."

But they can afford a Ferrari model or key ring or a Formula One racing souvenir. Cauley estimates that half the people who buy Ferrari merchandise at his store don't own Ferraris.

"People would buy more if we had it available or made it easier," he says of his Chevy store.

Toward that end, the dealership has assembled a book of available Corvette aftermarket equipment and accessories so the sales staff can show customers what's available.

"I've used the Ferrari dealership as a test bed," Cauley says. "We've done a real good job with Ferrari, but we have a great opportunity with the Corvette."

 

I stay away from people who find it necessary to scream to the world that they own a Ferrari when they are nowhere near the car itself. A Ferrari is not a lifestyle to me; its just a car that I like owning and driving very much.

 

In the past 15 years I have screamed “Ferrari” in hopes that if I kept the dream alive someday I would own one. Had T-shirts I designed & a friend printed, blk gym bag, hat for working the track, keychain w/ RX7 keys, & wore a logo lanyard w/ my work badge. Well, it worked.

 

I think one of the best ways to sell is at racing/car shows. I always buy misc
shirts and stuff at a booth. At Monterey, I went nuts. Then theres Ferrari World and Exoticar.

Bill

 

Have bought most of my stuff from speedgear. reasonable prices and they seem to have a lot of sales.