I like to use BMW's as an example. For whatever reason middle class peeps *think* that a BMW 328i is a "luxury car". I see plenty of peeps that go from a Corolla or Nissan when they get that promotion or suddenly decide to "live a little".. and they buy a 3-series Bimmer. I don't get it, but I see it all the time. They don't care that every other driveway has one in it on the block, but they have the 3-series. This kind of mass-status symbol just confuses me beyond words. For it to be a "status symbol", you have to have it.. while everyone else doesn't. Yet, for the prius and corolla driving class a BMW from I've seen and interviewed seems to be the step up. That millions have in their driveway. Maybe it's like a pendant that many wear indicating they're middle management now and not a grunt.. I don't know. Now most of the peeps that I've met, don't know the difference between a c-class and a 3-series beyond one is a BMW and the other a Mercedes. They don't know cars and can't tell you what the different models of Porsches are. They're not car people. But, if you give them some money they're going to buy "the next model up" whatever that might be, which might include what the guy a work has. As long as it has a little more luxury than the econobox they're currently driving. I suspect if you have someone who is shopping a C8 and a 488 and a Huracan.. they're not going to be able to tell you the differences between them besides one being a Lamborghini and the other a Chevy. They're not going to be car people if they're co-shopping with giving equal weight to a $180,000 used Ferrari or Lambo or a $90,000 new Chevy. Usually the buyer of a Ferrari knows exactly what they want and they buy it from what I've seen. The buyer who isn't as specific might consider both, but TBH I don't see much crossover. Perhaps a C8 or an R8 might be in the mix. At C+C when one of the many owners tells you about how they "almost bought a 430 instead of their C8 but decided not to" you'll know the truth. They likely don't even know where the emergency door release is located.