Purosangue: article says Ferrari worries about it being TOO successful | FerrariChat

Purosangue: article says Ferrari worries about it being TOO successful

Discussion in 'Purosangue' started by bitzman, Jul 13, 2022.

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  1. bitzman

    bitzman F1 Rookie
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    wallace wyss
    NOTE Since it's not yet listed in the FC list of Ferrari models, the article is submitted here...

    from **********.com
    Ferrari Worried Purosangue SUV Will Change Its Image
    JULY 9, 2022
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    But Ferrari doesn’t want that reputation of “family cars” so they announced they plan to limit the number of SUVs it sells. They talked about limiting it to 10%-20% of sales which would mean anywhere from 1,500 units to 3,000 units a year worldwide.

    Theoretically if they could stop building mid-engined supercars, and make nothing but 2023 Ferrari Purosangues, they would do well. But they want us to believe that they are not about making money, but about keeping the heritage going.

    Ferrari CEO Benedetto Vigna was quoted as saying the Ferrari Purosangue would be capped at an average of 20 per cent of Ferrari’s annual total production.

    Another executive whose name wasn’t quoted (probably because he was saying something so silly) was quoted as saying “This will not be a high-volume car. It is a sports car, and if you remember the [product portfolio] chart [shown on screen], it was staying there, as a sports car.”

    But if it is actually entered in a race, even something like the Dakar, conceivably it will be thought of as a sporting vehicle.

    Ferrari can’t ignore how the premium market has changed. Even, the Aston Martin DBX makes up 45 per cent of the British marque’s volume, and Lotus, the British sports car maker, now estimates SUVs and sedans will account for 90 per cent of its future business. Ferrari did not say so in their announcement but it is likely that sales will even be limited to those who are already Ferrari owners as they do with their SP cars.

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    The Purosangue – Italian for “thoroughbred” – is planned to be unveiled in early September 2022 with the first customer deliveries early next year. Originally it was speculated that there would be three different models–a V12, a V8 and a V6 with twin turbos but now Ferrari has made it clear that the V12 will be here from the start– Ferrari’s 6.5-liter naturally-aspirated V12, as seen in the 812 Superfast and GTS. The hybrid V6 or V8 options will come later, maybe as emissions laws make the V12 version verboten in some countries.







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    THE AUTHOR: Wallace Wyss is the author of 18 automotive histories and a fine arts painter specializing in Ferraris. Fir info. on commissioning a work of art write [email protected]
     
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  2. paulchua

    paulchua Cat Herder
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    I know this car is blasphemy to many here. I personally don't care as long as the $$$ it brings means more money for F1, Icona, Hypercars, and the 296/SF90 successors.

    After all, the Urus didn't mean the end of Lamborghini and the Macan didn't mean the end of Porsche - on the contrary...
     
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  3. Alex308qv

    Alex308qv Formula Junior

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    Purosangue takes Ferrari to a higher level… higher weight, higher center of gravity, higher drag coefficient, higher fuel consumption. But agree Ferrari has no choice but to pursue this lucrative segment.
     
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  4. Aerosurfer

    Aerosurfer Formula 3
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    I dont know about that, my 456 does a pretty terrible job of Fuel consumption, i imagine any more modern car, even one heavier is going to have better MPG
     
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  5. paulchua

    paulchua Cat Herder
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    The Urus makes up 2/3 of Lambo production with 5k units. 2000 units will be very easy-* Say at 300k a pop that’s 600 million boxes of ziti a year.

    *with the recession here, probably not.
     
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  6. ginoBBi512

    ginoBBi512 F1 Rookie
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    **** off Ferrari, most of us dont give a ******** what you do , or what you sell, your brand is tarnished forever, and its not coming back no matter what you sell, or how many you sell, good grief.

    Thank you ,
     
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  7. PaulK

    PaulK F1 Rookie
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    That will be the main problem with this car. It will be too good, and it will stick around as a main model forever. I die a little inside knowing that this... vehicle.... will be in production.

    However I am a minority. This is all anyone wants these days and I will admit- I am a little curious about it. Especially if it races Dakar.
     
  8. anunakki

    anunakki Seven Time F1 World Champ
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    Ive never understood falling in love with a company. You can fall in love with a specific product. You can even fall in love with a companies specific leadership at a certain period in time.

    But to fall in love with a company in general, is bizarre to me.

    What you loved wasnt a company, it was a leader. All of us loved Enzos reign at the company he founded. Many of us loved Montezemolo's time at the company.

    Its about the PEOPLE at the company. A company isnt a sentient being, and so much of the talk makes it sound as if y'all think it is.

    There are now new people at the company, have been for a while, and you can like what they are doing, or not, but its NOT the company you are liking or hating, its the people. And people come and go, as should your love or dislike of a company.
     
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  9. tbakowsky

    tbakowsky F1 World Champ
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    Do we know what chassis it's based on? Jeep?.. Maserati? ..Shortend Ram chassis?

    Or is it all new.. I do like the v12 idea..that will make the lambo audi Q8/urus thing seem weak..
     
  10. JTSE30

    JTSE30 F1 Rookie

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    Dakar?
    If it sprouts a 2 foot lift kit, maybe, I'm sure they will never go there.
     
  11. JohnMH

    JohnMH Formula 3

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    When I hear the seller of a product say they are too worried about a product’s success, I detect the faint whiff of bs in the air.

    Maybe what they really mean is that they worry that it will become so common it will ruin the brand (which it will).
     
  12. paulchua

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    While I disagree, I appreciate your honesty. A lot of people here lately have been less than open about their disdain for Ferrari.
     
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  13. paulchua

    paulchua Cat Herder
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    Guess you never heard of sports fans. Though, I guess I can understand your confusion if somebody loves the Cleaveland Browns.

    I believe you though, that if a company makes you a millionaire, that company would engender zero...good feelings from you. Maybe love is too strong a word - perhaps - affinity?
     
  14. paulchua

    paulchua Cat Herder
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    #14 paulchua, Jul 14, 2022
    Last edited: Jul 14, 2022
    Yes, I die that the Macan, Cayenne, and Panamera are 'too good.'

    It really ruins the Porsche 918 and the whole GT2 series. Porsche is dead.

    In fact, all that money is making them so bad, that their proposed re-entry into Formula 1 will be doom for them forever.

    Lamborghini Urus? = Of course it will make the next Aventador garbage. 100% guarantee.
    Lotus shift on SUVs? = makes the Emira a piece of poo.
    Maserati = The MC20? diarrhea, why? Levante
    AF = Guilia QF mTA? = puke = Tonale.
    Ford GT? = crap = cuz of ford Escape - we all know
    Corvette? = yuck = the Escalade ensures that.

    Even Mclaren is on the boat, so pour one out for your P1 and 765LT - they are now both certifiably stinky.

    ***
    But we know this I all about some supposed purity right? Then the FF and 2+2s should have halved Ferrari sales and destroyed the F40 + Pista...(hmmm)

    But then again, there are literally a ton of folks here that argue the La Ferrari is a boring car that killed Ferrari.

    Strange world we live in.
     
  15. paulchua

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    #15 paulchua, Jul 14, 2022
    Last edited: Jul 14, 2022
    I know right? Porsche...who?


    Who they?

    Oh - that company that used to make Nurburgring breaking records and fast cars, that decided to make SUVs, and now they no longer do that or are known for making good sports cars.

    I think they changed the designation from 911 to 0. The last record they broke? Deep Fake.

    Oh man, I won't even go into their shift to electric, it would make some folks here absolutely apoplectic.

    ***

    In all seriousness, I get why this is all happening, at first I was curious why so many Ferrari enthusiasts are ready to eat their own.

    The deeper I got, my theory confirmed.
     
  16. ginoBBi512

    ginoBBi512 F1 Rookie
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    Thank you Sir
     
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  17. paulchua

    paulchua Cat Herder
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    No problem, I have a motto. It's always better to honestly disagree, vs forcing consensus.
     
  18. ginoBBi512

    ginoBBi512 F1 Rookie
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    #18 ginoBBi512, Jul 14, 2022
    Last edited: Jul 14, 2022
    I myself am not in the corner of " making an SUV is going to ruin said cars from said companies " But for Ferrari to worry about what people think about them , to me , is pretty childish . We all know whatever Ferrari, Lambo, Porsche , etc, are about , all comes down to money, and a " want to be all things to all people" , with lots of money to burn . I think that is a fair statement. And besides, like one other here mentioned, its more money, because they just cant spend enough of it to buy an World F1 title these days . We all will have to deal with even more bad drivers in SUVs , now they will be in 4000 pound Ferraris. I wonder how soon the You Tube Videos will start popping up , with colorful previews showing FUVs wrapped around trees and such, watch out !! lol Most of these FUVs will end up in California, so most of you folks who live elsewhere wont see a huge change in the driving landscape.

    Thank you
     
  19. paulchua

    paulchua Cat Herder
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    this is all fun banter.

    that’s said what I’ve been seeing is the macro angst on the accelerating world being projected. I’ve always wondered how it was like to deal with Luddites during the industrial revolution. Now I know.
     
  20. ginoBBi512

    ginoBBi512 F1 Rookie
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    I had to re read a couple of times, now I know what you mean, interesting . I never would have thought of that, it makes perfect sense to me. I love the banter anyhow, something always good comes out of it , here on the Forum.

    Thank you ,
     
  21. JTSE30

    JTSE30 F1 Rookie

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    And just "down the road", in a few years, 5,500+ pound "all electric" FUVs...yikes!
     
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  22. paulchua

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    #22 paulchua, Jul 14, 2022
    Last edited: Jul 14, 2022
    Why down the road? Heavy SUVs are already here and destroying even some recent sports cars on track. Electrification will only make them perform better.

    Cognitive dissonance.

    Person A: I hate SUVs

    Person B: Why?

    Person A: Cuz people that buy them do so based on feelings, they are not pure sports cars.

    Person B: What if an SUV is faster on a track than your sports car?


    Person A: I still hate them

    Person B: Why?

    Person A: Cuz it feels wrong.

    **

    You know it's 2023 next year?
     
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  23. anunakki

    anunakki Seven Time F1 World Champ
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    I didnt say people dont love, or have affinity, for a company. I said I dont get it when they do. And i dont. I dont get sports fans either.

    I loved Ferrari as a company when Montezemolo was in charge. But when he left new people came in, so it was no longer the same company, and I then had to reevaluate this new version of the company to see if i liked it.

    And I didnt.

    To me, continuing to love a company, after the leadership you loved leaves, is like continuing to love your ex after she remarries. Completely bizarre to me.
     
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  24. paulchua

    paulchua Cat Herder
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    Well, two things, right? You asked how someone could love a company - I think I've sufficiently answered that question. You do know Ferrari is a sports team as well?

    As for the second point, we are in agreement.

    You don't like Ferrari today.

    That's what I'm been saying. (see above)

    See - people can agree around here.
     
  25. bitzman

    bitzman F1 Rookie
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    As far as image changing, here's the scenario they fear. It's like some person who doesn't know cars sees a Porsche Macan for the first time and thinks that's what Porsches look like. So when somebody else is later describing something to them and they say "it's sexy like a Porsche" that first person envisions that SUV. so once a Ferrari SUV is popular, some of the public will forevermore envision that shape as a Ferrari, and Ferrari's cache of making the world's sexiest sports cars is gone. It's like the singer Lizzo. We are supposed to like her singing and dance moves but I can't come to appreciating her because I keep thinking "She could stand to lose 100 lbs."
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