Hi Simon, That's interesting. I'm not a big fan of the Panerai Ferraris - the shape / design / style hardly moves me - so maybe that's a good thing. Richemont is owned by the South African Rupert family (current CEO is Johann Rupert) and their brands include: Alfred Dunhill Baume et Mercier Cartier SA Chloé International Watch Company (IWC) Jaeger-LeCoultre A. Lange & Söhne Montblanc (pens) Panerai Piaget SA Template:Richemont Shanghai Tang So it's likely that the Ferrai watch will remain "South African". The Ruperts made their billions in tobacco / cigarettes. Of late they have been cleaning up their act by buying top watch brands and moving away from the politically incorrect weed industry. Cheers, MARK