McLaren vs Ferrari Buying Experience | FerrariChat

McLaren vs Ferrari Buying Experience

Discussion in '458 Italia/488/F8' started by GHG, Sep 22, 2012.

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  1. GHG

    GHG Formula 3

    Jan 29, 2008
    2,066
    Ferrari requested that this article be taken down because they have always tried to control every little bit of press about them, but I think it's worth a read. Maybe they should consider making some changes...

    "How Ferrari is Losing a Generation of Buyers"

    (Robert Maduri is looking for a new car to add to his stable, but the stodgy and stuffy Ferrari buying experience is making him look at a newcomer to the scene. — T.O.)

    Time. Many people view it as an enemy, ready to snatch every person, thing and object at some point or another. Others view time as a companion, making sure we cherish each moment.

    I view time as a constant, something you can use to learn from and adapt. History has a tendency to repeat itself. The foolish are the ones who feel the rules no longer apply to them.
    One lesson learned, most successful businesses eventually fail. The most unstoppable juggernauts come to a halt. Empires fall. It's a natural progression in life.

    Arrogance can be one of your biggest faults in this battle. And trust me, business can be an intense battle.

    I consider myself to be a moderately successful guy. I purchased my first Ferrari for my 27th birthday. Many would consider that a pretty young age to achieve that status.

    That Ferrari 360 was something I had my mind set on. It was a moment of achievement and accomplishment. I knew what car I wanted, what options, colour and model. I knew all that before stepping foot into the dealership. I ended up purchasing it private but that was attributed to the inability to fill the order in the time I wanted it.

    But it's been a few years and it's time for something new. This time, I don't have a clear picture in my mind of what I want. It's more of a Picasso painting. It has bits and pieces spread throughout and only at certain angles it looks to be complete.

    The draw of an Aston is always ever so present. The craziness of a Lamborghini cannot be ignored. Maserati presents relative value for the dollar.

    So in a moment like this, it's time to hit up the dealerships and see what the cars are like in person. And that's when the generation gap has never been so evident to me.

    I just celebrated my 31st birthday. I've had a solid four years of Ferrari ownership under my belt. It's been a fantastic period and not for a single second am I considering the sale of my prized 360. This is more of an additional purchase.

    I spent a day going around dealerships exploring my options. I'm a free agent, a single man, seeing what the landscape is like.

    At Ferrari of Ontario I've come to accept the fact that I'll be ignored. I've always wondered why that is. Alex in Parts is a fantastic person to deal with, but I can't say that about anyone else because I'm like a ghost in that dealership. I never imagined it being so hard to give my money to a company.

    I showed up in a brand new 2012 Range Rover Sport Supercharged, picking up parts for my Ferrari from the part department and wearing a limited edition Audemars Piguet Chronopassion watch. Still not good enough. Four years, same old story again and again.

    Across the street from Ferrari of Ontario is McLaren Toronto. In many ways, the enemy to Ferrari, the main rival in all things namely F1, but most recently street legal cars like days gone by.

    It took a little persuading by a friend but I agreed to stop by. Why not?

    I'm glad I did. Once I entered the dealership I felt like I was home. The design of the showroom floor felt like it was tailored to my generation. I didn't feel like I was stepping on people's toes, or hanging out with my father's friends.

    It was ‘Me' time. The second I walked through the door a salesman greeted me, showed me around and asked what he could do to make my day a better one.

    Isn't this the way it's supposed to be?

    We got onto topics that I'm used to chatting with my friends about. Sleeping in, going out for drinks, F1 talk, and discussing other car brands and their models.

    Finally a place that doesn't pretend they're the only company that matters in the automotive world.

    Real talk.

    I notice a MP4-12C on the showroom floor. Optioned almost identical to what I would build. I asked how much it was and before I could answer the doors were open on the car and I'm told to get a closer look. No concept of ‘don't touch.'

    They handed me one of the nicest brochures I've ever seen, detailing the build process, the technology behind the car, paint samples, and every piece of information you could possibly need. I've never been offered even the most basic brochure at Ferrari for any model.

    It was getting late so we scheduled a follow up for next week. I didn't really consider McLaren that morning but it's funny what customer service could do. Make me feel like a million bucks and I might spend a million bucks.

    It's a crazy concept but it works. And I'm left with this undeniable feeling that I'm not alone in this thought process.

    Sure, I'm a successful guy that loves wearing shorts and a t-shirt in the summer. I love my cars. I love having fun.

    Gone are the days of needing to wear a suit to portray a certain image. I simply don't dress like my father. And if Ferrari of Ontario doesn't change their outlook on their customer relations I find myself thinking they just might lose an entire generation to the more hungry competition.

    The dinosaurs went extinct afterall, how crazy is it to think a dealership might eventually meet the same fate?
     
  2. 2k7997tt

    2k7997tt Formula Junior

    Oct 23, 2007
    768
    Westlake Village, CA
    Full Name:
    John M.
    I showed up to Ferrari of Beverly Hills in flip-flops, a beat up Casio, and an old T-shirt. They treated me like a king.
     
  3. TheMayor

    TheMayor Ten Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    104,791
    Vegas baby
    #3 TheMayor, Sep 22, 2012
    Last edited: Sep 22, 2012
    Wow. War, Famine, disease, Rogue nukes, economic upheaval, and this.

    The world is coming to an end because of the fashion police of Canada. I mean, if you can't get attention you think you deserve in a Ferrari dealership if you only wear jeans, the world must surely be near extinction.
     
  4. snowblindfriend

    snowblindfriend Formula Junior
    Rossa Subscribed

    Jul 28, 2009
    344
    West Texas
    Yes, I have certainly seen this "snootiness" if you will, at Ferrari dealerships, but not McLaren or Lamborghini. Porsche dealerships used to all be this way. Like H&K in the gun business, they felt that their product was perfect as it is and you are the one that needs the adjustment. That has all seemed to change with the Porsche "Superstores"

    I just don't physically go in Ferrari dealerships anymore. No ill-will whatsoever, I just had rather stay out of dealerships period. McLaren approached me, invited me to a private viewing and a night out, sent beautiful gifts ect., all for the world debut- and I'm a nobody. Well, I might be a whore, because I did go, and the staff was WONDERFUL...

    Be Well-

    SBF
     
  5. MotorMouth

    MotorMouth F1 Rookie
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    Jan 6, 2010
    3,235
    MA
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    Dave
    Are patting yourself on the back reeeaally hard or am I just getting jealous?
     
  6. forgeahead

    forgeahead F1 Rookie
    Owner

    Sep 16, 2008
    4,408
    Rocky Mount, NC
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    Ray
    Interesting post. I'm not sure why it is under the 458 section unless in your heart you know that's what you want!��
    Yeah, that elitist attitude doesn't fly any more. I've been in a few Ferrari dealerships and did not encounter the indifference you did. I am a bit older, but I am usually rather casual with shorts and sandals. The salespeople at Ferrari of Ontario ought to be ashamed of themselves.
    There is always 2 sides to a story but yours is rather believable.
    Don't let those knuckleheads dissuade your true desire for a 458. You're not buying a dealership, you're buying a car. If you're plunking down that kind of coin, get the best. This is undoubtedly the 458.
    BTW, your post does seem to come across a bit arrogantly. Just sayin.
     
  7. 4RE Bob

    4RE Bob Formula Junior

    Feb 7, 2004
    567
    Muskoka, Ontario
    Full Name:
    Bob
    Well my experience has been very different at Ferrari of Ontario. I'm a shorts and t-shirt guy, and I have always been greeted, offered water or an espresso.

    They never hang over me, like I'm about to scratch or damage something, but when I need something, they are there. I don't find it snooty at all.

    I did walk across the street to drive a McLaren, and was well treated there, as well.

    And back at Ferrari, the service guys are first rate. If you are a car guy, they will bend over backward to make you understand an issue, or resolve one.
     
  8. rcraig

    rcraig F1 Rookie

    Dec 7, 2005
    2,960
    Maryland
    Full Name:
    Bob Craig
    I've been in this Ferrari Passion thing for more than 35 years. Been in dealerships all over the world and always been treated with respect and kindness. The local dealership (Algar) treats me like a king, Always greet me with a smile and an offer of anything to drink including an expresso made by the general manager Francis no matter what he's doing.
    Could not be treated better.
    BTW these guys know for sure unless I win the lottery I have the only Ferrari I'll ever own.
    Your first sentence telling us what oppressive bullies you think Ferrari are says a lot about how you feel about them.
    The McLaren dealership as well as local Porsche dealer also are exemplary people and Always a joy to visit too.

    You know what. Maybe it's just you dude.
     
  9. Noblesse Oblige

    Noblesse Oblige F1 Veteran

    Nov 7, 2011
    6,114
    Three Places
    Ah... but that's normal in BH. :)

    More seriously, I find personal testimonies that take one (or fewer) experience and extend it to a sweeping generalization about an entire marque's treatment of customers worthless and irrelevant. There is a free market out there....so far. Go where you feel you are treated well and get value for your money. Stay away from those you don't. And definitely stay away from "journalists" on the make with some story they are trying to peddle to attract attention to themselves.
     
  10. nfg2507

    nfg2507 Karting

    Sep 26, 2010
    215
    LA
    Full Name:
    Peter
    Guys, in his profile it says he is a student and lives in California. I think he is not talking about himself - he just posted an article he found somewhere.

    "Robert Maduri is looking for a new car to add to his stable, but the stodgy and stuffy Ferrari buying experience is making him look at a newcomer to the scene. — T.O."

    Why would he speak about himself in the third person?
     
  11. RBK

    RBK F1 Rookie

    Jul 27, 2006
    3,105
    Calif and Nev
    Full Name:
    Bob
    I respect your viewpoint.On the other hand as someone who has worn flip flops, shorts, and a T shirt and still do, for twice your life time, I don't want to discuss my personal habits with people and tired of F-1 when the competition changed from Senna and Prost to too many too quickly. As a matter of fact, I feel intruded upon when someone approaches me. No one has to sell me a Ferrari etc., if I walk into a dealership I am their to "buy" what I want and all I need is how to do it. I never allow a sales person, or anyone else for that matter to become more important than my objective. Best

     
  12. snowblindfriend

    snowblindfriend Formula Junior
    Rossa Subscribed

    Jul 28, 2009
    344
    West Texas
    I think you are right. As I understood it, he was posting something because he thinks Ferrari will quash this (NON)story.

    You generally get treated as you treat others in MANY aspects of life. I personally find that respect goes a long way. Hell, I might be an elitist myself now that I think about it... Although like I said before, I've observed this "snootiness" but I have never experienced it myself at a Ferrari dealership. Park Place Porsche in the mid-90's was the worst I've ever been treated at any dealership anywhere. That did seem to be the company's M.O. at that time- typical of German engineers of the time. I ended up having a great relationship with PPP after I got to know the G.M. who was a rather stern woman upon first meeting her. We later became friendly and even had drinks and dinner socially a couple of times.

    McLaren HAS TO BE as accommodating as humanly possible given the lukewarm response the MP4-12C received upon introduction. Seems like a very hard time to start a new car company to me, but I am a McLaren fan and hope they stay around as a viable competitor to Ferrari, Porsche, and Lamborghini. I think many people expected the impossible from the 12C, and as reviews keep coming back in favor of the 458, McLaren rightly knows they can still get run-off business from folks who aren't able to get a new Ferrari.

    Respectfully-

    SBF
     
  13. 2k7997tt

    2k7997tt Formula Junior

    Oct 23, 2007
    768
    Westlake Village, CA
    Full Name:
    John M.
    I have also noted the warm atmosphere while visiting Porsche and McLaren.

    The major difference between Ferrari and others....when I walk into a Porsche or McLaren dealership, the sales team makes at least one pitch. No one from Ferrari has made a sales pitch to me. Ever.

    As the people from Ferrari of BH say, a Ferrari sells itself.
     
  14. Need4Spd

    Need4Spd F1 Veteran

    Feb 24, 2007
    6,678
    Silicon Valley
    During a discussion with fellow tifosi today, someone commented how the Acura NSX was Ferrari's salvation. Why, I asked? The answer was that the NSX was a supercar with reliable mechanicals and high content level. Its appearance on the market and popularity resulted in Ferrari having to try to approach if not match such levels of reliability and feature-rich content in order to maintain its market position. This led to the evolution and development of the modern 355, 360, etc. That the 458 is as good as it is can trace its way back to that impetus, and its current rivalry with McLaren should be a similar stimulus. It's a theory, anyway.
     
  15. PhilNotHill

    PhilNotHill Two Time F1 World Champ
    Owner

    Jul 3, 2006
    27,855
    Aspen CO 81611
    Full Name:
    FelipeNotMassa
    Competition is good for the customer. Aways. :cool:

    McLaren will make Fcars better.
     
  16. TheMayor

    TheMayor Ten Time F1 World Champ
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    Feb 11, 2008
    104,791
    Vegas baby
    What Mac won't admit is that Ferrari has already made them better. Without a benchmark to work towards or refer to, there is no measurable goal to beat.
     
  17. snowblindfriend

    snowblindfriend Formula Junior
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    Jul 28, 2009
    344
    West Texas
    I often heard similar stories, and here's to hoping McLaren brings us more and that the next NSX is a (somewhat) thrilling experience...

    -SBF
     
  18. PhilNotHill

    PhilNotHill Two Time F1 World Champ
    Owner

    Jul 3, 2006
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    Aspen CO 81611
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    FelipeNotMassa
    Yes.

    The Ford GT's goal was to beat the 360. Ferrari is the standard to try and beat.
     
  19. TheMayor

    TheMayor Ten Time F1 World Champ
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    Feb 11, 2008
    104,791
    Vegas baby
    Great point. It's always easier to follow than lead.
     
  20. PhilNotHill

    PhilNotHill Two Time F1 World Champ
    Owner

    Jul 3, 2006
    27,855
    Aspen CO 81611
    Full Name:
    FelipeNotMassa
    I would like to add, the people at FOD have been great. Very businesslike. They do what they say they will do. So do I. What more can you ask?
     
  21. TheMayor

    TheMayor Ten Time F1 World Champ
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    Feb 11, 2008
    104,791
    Vegas baby
    I would not be an owner today if it were not for the staff at Ferrari of Beverly Hills. I left Ferrari for many years. They got me back.
     
  22. lipscomb

    lipscomb Formula 3

    Jul 30, 2007
    1,502
    Ca.
    Full Name:
    Lee
    I've had no experience with Mclaren since I really am happy with F cars.However I have a lot of experience over the years with Ferrari dealers. My last two Ferrari's were purchased from Beverly Hills Ferrari and I rate them the best of all the dealers I have known. They have been great to me and I hope our relationship continues for a long time.

    I think anyone who is a serious customer should contact the dealer first by phone and speak with the sales mgr about an appointment to come in and discuss the cars before making a cold call to the showroom. They will be expecting you and respect you more whether you are in jeans or business attire.For truly serious buyers they will work hard to help you.Its also not a bad idea to get a reference through an existing customer, especially if changing from one dealer to another.
     
  23. snowblindfriend

    snowblindfriend Formula Junior
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    Jul 28, 2009
    344
    West Texas
    Truest thing I've read all day. Everybody here who hasn't yet purchased a Ferrari (or any other big ticket item) take his advice. It works wonders.

    Best-

    SBF
     
  24. lipscomb

    lipscomb Formula 3

    Jul 30, 2007
    1,502
    Ca.
    Full Name:
    Lee
    Great choice and as you surely know their maintenance and body shop are tops. I have done collision repairs on my CL63 at their body shop. Bill and Robert could not be nicer.
     
  25. snowblindfriend

    snowblindfriend Formula Junior
    Rossa Subscribed

    Jul 28, 2009
    344
    West Texas
    You mean the new one? Which one looks like a boat in your mind? I've been confused ever since. Did you read about that ECU replacement on my SL in Rossa? Are you going to order the S coupe, then? I didn't realize what was being said until someone else pointed that out to me...

    SBF
     

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