LaFerrari Aperta MSRP? Any idea? | FerrariChat
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LaFerrari Aperta MSRP? Any idea?

Discussion in '288GTO/F40/F50/Enzo/LaFerrari/F80' started by F430 Driver, Nov 23, 2016.

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  1. F430 Driver

    F430 Driver Formula Junior

    Apr 23, 2008
    473
    Central New Jersey
    #1 F430 Driver, Nov 23, 2016
    As a Ferrari stockholder (stock at new highs) was curious what the Aperta was going to add to the '16 and '17 earnings. It's going to be a bump between the LaF and 488 rollout so future looks good for Ferrari. Stock up 70% from the low and above IPO price finally.

    I wasn't able to find any info on what they were actually selling this car for anywhere.

    So just wanted to see if anyone knew what the MSRP was on the LaFerrari Aperta and maybe a rough idea of the average selling price properly equipped. Can then multiply this by total units sold (anyone know the "real" number Ferrari will build?) and see the high-profit margin revenue bump Ferrari will enjoy on this release.

    Thanks
     
  2. chouch

    chouch Formula Junior

    Nov 23, 2008
    423
    #2 chouch, Nov 23, 2016
    I believe $1.7m was the price given at the time of the official press release.

    Not sure how much a fully specced car will cost, but Ferrari really limited the number of options for this one. 4 colors only, and most likely very limited interior options.
    They want the cars out asap.
     
  3. F430 Driver

    F430 Driver Formula Junior

    Apr 23, 2008
    473
    Central New Jersey
    #3 F430 Driver, Nov 23, 2016
    Ok thanks. That is helpful.

    I am surprised they didn't go for a bit more as that is not a big jump over the Coupe and considering the smaller quantity as well. I am pretty sure the market would have absorbed a price of $2.5M to $3M no questions asked to the limited number of people offered the car. Considering the Coupe's are hard to find under 3M right now too.
     
  4. BJK

    BJK F1 Veteran

    Jul 18, 2014
    5,314
    CT
    #4 BJK, Nov 23, 2016
    sorry if this has (probably) been discussed previously, but, why would Ferrari sell these at $1.7m when they are immediately worth what, $3-$6m on open market? Why leave so much profit on the table, regardless how ridiculous the price? I'm pretty sure they could have sold every one at $3.5m no problem.
     
  5. Greg23

    Greg23 Karting
    Owner

    Jun 1, 2011
    245
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    Greg B.
    #5 Greg23, Nov 23, 2016
    1.430.000,00 M Euro + options + Tax
     
  6. F430 Driver

    F430 Driver Formula Junior

    Apr 23, 2008
    473
    Central New Jersey
    #6 F430 Driver, Nov 23, 2016


    According to what I could find there will be about 209 built and cost is $2M USD.

    Paris Motor Show: Ferrari LaFerrari Aperta Sells Out Ahead of Mondial

    So figure this is about a $400M one time boost in revenue for Ferrari. A fairly profitable one as limited R&D to prepare the Aperta vs the sunk costs already on the coupe.

    I figure Ferrari could have easily got $3M for these and left $200M of pure profit on the table. Even at $3M they left plenty of upside for the few who were permitted to purchase one. Marchionne not doing the best job there :)
     
  7. chouch

    chouch Formula Junior

    Nov 23, 2008
    423
    #7 chouch, Nov 23, 2016
    I think it's wrong to assume that the R&D for the Aperta came post LaFerrari coupé release.
    I'm 100% sure they planned every single iteration of the LaFerrari from scratch.
     
  8. [gTr]

    [gTr] Formula 3

    Mar 11, 2008
    1,039
    Hamburg, Germany
    #8 [gTr], Nov 24, 2016
    Yes this has been discussed previously. There was quite a detailed discussion in one of the F12TDF thread.

    If my understanding is correct, there are basically two reasons:
    1. Ferrari does not leave as much money of the table as you might think. In order to be approved for a LE car one has to spend a lot of money on less desirable cars like the Cali or the FF along with things like Tailor Made, Challenge Programs, Corse Clienti, One Offs etc.
    2. Ferrari leaves some of the profit on the table to keep clients happy and give them an incentive to keep buying future cars (very similar to how an IPO is priced)
     
  9. Greg23

    Greg23 Karting
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    Jun 1, 2011
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    Greg B.
    #9 Greg23, Nov 24, 2016
    Very well said! It is basically like this!

    Also price is 1.6M fully loaded plus Vat not 2M!
     
  10. tmario

    tmario Formula Junior

    May 11, 2004
    337
    New York
    Full Name:
    Mario
    #10 tmario, Nov 24, 2016
    Probably a retread, but in the US, aren't the initial buyers "encouraged" (or even made to sign contracts) to sell back to the dealers at MSRP? Or are they given something close to market value?
     
  11. F430 Driver

    F430 Driver Formula Junior

    Apr 23, 2008
    473
    Central New Jersey
    #11 F430 Driver, Nov 25, 2016
    Ferrari has a right of first refusal contract on the car for a year typically but after that owners can sell. Also owners pre-sell their cars and just setup contracts before the year anyway or use other mechanisms like putting car in LLC and selling the LLC

    However what the poster above says makes sense. These Aperta owners have paid their dues by less desirable cars for years and taking hits on them plus the other Ferrari programs they participate in that are also quite costly. Sure if you add it up the money one makes up flipping the Laferrari's might only get them back to break even
     
  12. Greg23

    Greg23 Karting
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    Jun 1, 2011
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    Greg B.
    #12 Greg23, Nov 25, 2016
    Exactly, on top of this, the contract of the Aperta is also much more complicated and well structured than the Coupe. For example you can't sell the Coupe for another 18 months ( extend the lock out period).

    Also no matter how you put it, if you sell, you will go in black list and never get a special car ever again!
     
  13. Zaius

    Zaius Formula Junior

    May 8, 2014
    863
    #13 Zaius, Nov 26, 2016
    They probably could not have.

    On the open market only a small quantity is ever available for sale so you can have a high ask price.

    LaFerrari had what 700 units produced and maybe 2-3 are ever for sale on the open market. Imagine if all 700 had asking prices of 3million?

    Open market pricing is always suspect because of how low sales volume is. What 1 guy sells at a high price now suddenly all of them are worth that?
     
  14. F430 Driver

    F430 Driver Formula Junior

    Apr 23, 2008
    473
    Central New Jersey
    #14 F430 Driver, Nov 26, 2016
    True the market is very illiquid so sale prices can indeed vary quite a bit. Just like a stock that trades with little to no volume the prices and bid ask spread can be enormous.
     

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