The LaFerrari hammered at $2,800,000; the screen shot posted is the all-in price. So it's not just shy of $3.4, it's just over $3 million... Also, don't forget that the consignor would have netted significantly less than the hammer price as the auction likely could take their pick of LaFerrari consignments and is unlikely to be very flexible on their typical 10% seller fee. It's not at all surprising that you could sell several LaFerraris if you had a buyer at $3.3... If there's a buyer at $3.3 out there for a standard coupe (I bet there isn't), they should be able to buy any car they want. The TDF is owned by a dealer... Same deal with the LaFerrari - doubtful there would be any break on seller fees and the selling dealer no doubt figured they could do better from their showroom than their net from the auction.