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Is now an opportune moment for Ferrari to announce permanent production cuts?

Discussion in 'Ferrari Discussion (not model specific)' started by SirPouyan, Apr 4, 2020.

  1. Ferrari 308 GTB

    Ferrari 308 GTB F1 Veteran

    Feb 21, 2015
    5,912
    I would imagine they will carry on building to order .Less orders ok make less.I do think they will struggle selling BB and LB though.
     
  2. Booker

    Booker Administrator
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    that is because it cost too much for their buyers and they had to cut corners and the interior is nowhere near as special as the exterior! Ferrari has a lot bigger margin to work with, so they can make a very nice product
     
  3. Nospinzone

    Nospinzone F1 Rookie

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  4. IloveGT

    IloveGT Formula Junior

    Oct 17, 2015
    793
    The allure of Ferrari is not about selling affordable race car. A 150k Ferrari in today's market is likely to hurt the brand. How long does Ferrari have to wait for these entry level customers to make enough money to upgrade to the regular priced Ferrari, when they are leasing the 150k car for 2k a month? You know what I mean? 150k car is really not much nowadays in car market. A high end BMW and Audi is close to it already. Let Corvette be the affordable race car with supercar performance. I am quite fine with that.

    The allure of any expensive item on the market always has to do with psychology of the customer which is about the exclusivity of the item purchased. Watch, wine, car, jet, yacht are just few examples. I for one will lose interest if "everyone" is driving a 150k BMW even with a horse logo in it.

    I like Dino but not at 150k. So, I say reduce the production number, not at 1 less, but 100 or 1000 less. Length the life cycle, avoid the mistakes of McL. Make the special edition really special and not like any youtuber with 300k follower can have it.

    totally ranting here for what is worth.
     
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  5. Booker

    Booker Administrator
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    Very good analogy, they simultaneously mean nothing, yet give me all privileges lol
     
  6. Borrow’d Mine

    Borrow’d Mine Karting
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  7. Borrow’d Mine

    Borrow’d Mine Karting
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    Nov 28, 2019
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    10,100 units is a far cry from mass produced. That’s about 4% of the volume Porsche delivered and less than 2% of Land Rover, and identical to McLaren give or take a few. Let’s give them a little slack and see how this pans out. You may get to say I told you so, but maybe not.


    Sent from my iPhone using FerrariChat.com mobile app
     
  8. 2Velocebro

    2Velocebro Rookie

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  9. IloveGT

    IloveGT Formula Junior

    Oct 17, 2015
    793
    #34 IloveGT, Apr 7, 2020
    Last edited: Apr 7, 2020
    lol. A boomer? That was so 2019. Plus, you only have 411 followers on your instagram. https://www.instagram.com/2_veloce/

    I was talking about those with 300k followers. Not you. I am sorry if I have offended your dream of leasing a Ferrari for 2k a month though.
     
  10. Korr

    Korr F1 World Champ
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    I think I mentioned this before, but Porsche sells more special edition 911's than standard edition 911's. In effect, if you want a special edition 911, you have to get the standard edition.

    But wait, there's more!

    They will take a standard Porsche and add special edition bits to it, and then leave off some special edition bits so it looks like a standard edition car. This is their most popular standard special edition. Porsche is the only car company that will charge you for putting stuff on the car, then taking it off before they give it to you.
     
  11. IloveGT

    IloveGT Formula Junior

    Oct 17, 2015
    793
    totally agree. Porsche is absolutely the master of this kind of milking game. I almost lost it when I played with the configurator online. You want this leather color? please choose the special cupholder option first.
     
  12. 2Velocebro

    2Velocebro Rookie

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    Haha, I'm sorry if my meme upset you. It was just a joke. It's cool to know you cared enough to Instagram stalk a page I haven't used in nearly a year though. Glad you're thinking of me. ;)

    I think we're really deviating from the original topic, however. It's probably best if we keep it to the conversation about production numbers. If you have anymore of your witty banter you'd like to send my way, please feel free to PM me.
     
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  13. AlfistaPortoghese

    AlfistaPortoghese Moderator
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    10.000 units every year is nothing in this automotive industry environment. The PSA Group (Citröen, Peugeot, Opel) produced nearly 3.8 million cars alone last fiscal year. And that’s just ONE manufacturing group.

    What bums me about Ferrari’s present and future strategy isn’t increasing production from 7 to 10.000: it’s making SUVs and hybrids. It’s the quality of the strategy (or, in my view, lack thereof) not the output per se, as 10.000 units is pretty exclusive had they confined themselves to make true super sports cars exclusively.

    Kind regards,

    Nuno.
     
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  14. Thecadster

    Thecadster Formula 3
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    Apr 27, 2017
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    More than even hybrids, SUVs, or even the economics of being a public company, what’s causing Ferrari to veer off the road (obligatory auto related metaphor), is the bizarre regulatory world we find ourselves in. Indeed, for me, most of the recent “bad changes” find their origin story in the reactions to the various regulatory initiatives.

    Perhaps, the best way to measure Ferrari volume is to index it with total global equity, or even number of millionaire (even though that number doesn’t mean what it did formerly) households per Ferrari. Were the volume indexed, we might be surprised how the effective volume might have recently gone down.

    All that said, the market realities are going to dictate volume from this point forward. Interesting times.
     
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  15. SirPouyan

    SirPouyan Karting

    Oct 18, 2017
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    What do you mean by "effective volume" might have recently gone down? Do you mean "effective volume" goes down as a result of the recent epidemic reducing the number of millionaire households? Or do you mean the number of millionaire households has shot up over the past few years, and Ferrari production has failed to keep up with that ratio (hence, a lower "effective" or "commensurate" ratio because F production is not keeping up with the number of rich people)?

    Both points are very interesting. In either case, if the epidemic is reducing global excess wealth, then the only solution if for a lower overall F production, isn't it?

    A counter argument would be that Ferrari will maintain/increase production because it is going to pick up lots of Porsche and AMG buyers. But those companies have the finances to cut prices all day long and keep their customers.
     
  16. IloveGT

    IloveGT Formula Junior

    Oct 17, 2015
    793
    It's all good. I knew it was a joke. Wasn't instagram stalking you at all. It's in your profile. But whilst yours was a joke, mine wasn't - I was really offering apology if I offended your dream of leasing a Ferrari at 2k a month. I wasn't sensitive enough because I assumed most users here are older folks like me and don't lease a Ferrari.
     
  17. 2Velocebro

    2Velocebro Rookie

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    No worries man, we're all good. No need to apologize or explain yourself to me.
     
  18. AlfistaPortoghese

    AlfistaPortoghese Moderator
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    Gentlemen,

    Thank you and congratulations to you both for sorting out your differences in such a cordial and respectful manner. You’ve set an example.

    If more were like you both, my job would be considerably easier.

    Kindest regards,

    Nuno.
     
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  19. Mimmo Blue

    Mimmo Blue Formula Junior

    Apr 17, 2018
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    I think the retro TBird failed and still has a poor resale market simply because of the crappy engine it offered. If it would have had the 5.0L in it new sales and resale would be much better.
     
  20. SirPouyan

    SirPouyan Karting

    Oct 18, 2017
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    Rumor from credible sources ... production cut announcement coming. One of the models about to get discontinued.
     
  21. gliazzurri

    gliazzurri Karting

    Jun 11, 2016
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    Which model is that according to your info?
     
  22. Ferrari 308 GTB

    Ferrari 308 GTB F1 Veteran

    Feb 21, 2015
    5,912
    Lusso must be on the chop list.When you consider the ones coming back to the market after being bought as part of the game...
     
  23. SirPouyan

    SirPouyan Karting

    Oct 18, 2017
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    Chopping the Lusso won't do anything to fix over production issues - it is at the end of its life anyway. No, its definitely not the Lusso.
     
  24. jjmalez

    jjmalez F1 Rookie
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    Apr 8, 2005
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    Ferrari sold a total of 10,131 cars in 2019 and each car had a 23.2 percent operational margin. This translates to 86,369 euros in profit per car, or $94,474 according to the latest exchange rates.

    https://carbuzz.com/news/heres-why-every-automaker-is-jealous-of-ferrari?fbclid=IwAR15XEDx2mbWJujqzrpHY_zli-xBWHUwIm_YCkb-oVrw1cN3Bc7SZiX7iKU

    Dilute the brand to appease the shareholders, Screw the actual car owners.

    :mad:
     

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