Is a red Ferrari more desired?

Yes it is.
A red/tan Ferrari is always more desirable. Especially if black has also black interior. I wouldn't buy such a car unless i find it at a bargain price
Red Ferrari
Black Corvette
Yellow Lambo
That's the right way for me, everything else is a compromise

 

What Mike said.
But Red and Black aint too shabby either!

 

Hi guys when i was looking for my 360 i was told the red cars command a 10% premium cheers elt 360

 

They call it "resale red" for a reason.

If you don't like his inaccurate assessment.. don't sell it to him.

 

Wouldn't that be true more with first time buyers? I know for myself red for my first time was a must. Now it doesn’t seem to matter to me as much. What do you guys think?

 

Ditto.

 

that is generally accepted wisdom. for me at least i am back to rosso corsa having started there and dabbled in others from time to time. the only enduring colour for me is rosso corsa

 

Does factory charges more on newer models for red color?

 

As a first time buyer, Rosso Corsa / Beige were ESSENTIAL to me, just as much of a requirement as the gearbox in the car. Who knows what I'll do in the future, but now that I have a Rosso car, it's pretty hard to imagine myself in a Ferrari that isn't red.

No.

To answer the OP: Rosso is more desired because it broadens the pool of buyers. Certain first-timers don't want red, but many many many do. So, your red car theoretically has the biggest pool of possible buyers. Other colors are nice, but they don't sell as easily because of the number of people interested in red.
The conventional wisdom is that red adds a couple grand to the purchase price. Some have said even as much as a $5,000 premium, but I think that's a little bit of a stretch.

 

My first Ferrari had to be red. Just had to be.

My second one I got is a yellow Scuderia. I could have bought a red one cheaper, but I felt that everyone has a red Ferrari.

Think the younger generation prefers red/black over red/tan. ....

 

I'm 31, and I prefer red/tan over red/black. Red/black cars, during my search in the USA, are far fewer than red/tan cars.

 

Mine was red/black.. and originally a euro car. I've heard its the red/tan color scheme in europe.

 

You should buy what you like. If you are buying with the thought of reselling, then you might want to rethink the process. I get so many comments about how nice it is to see a Ferrari in something other than red. Most any color looks good on a Ferrari.

 

I like red/tan. Like I said, other colors are great, Ferraris generally look good no matter what shade they're wearing. And, like I also said, since I've gone red/tan, it's going to be hard for me to picture myself in something other than red/tan. It's so "traditional Ferrari," and yes that might be good or bad, but that's subjective. If I'm the subject, as far as I can see right now, the car's gonna be red/tan. And FWIW, I believe resale is easier with a red/tan car for the reasons I've explained. It's not the primary motivation for me, but it is something to consider. Where I live, Ferraris are VERY FEW and far between, so seeing it in traditional red/tan has evoked so many compliments in my short tenure, I've started running out of space in my brain to remember them!

 

After 3 mos owning a black car becomes tiresome. It always looks dirty. Red hides a week of road dust!!

 

+1 I almost always get something like - "Beautiful car! Great color!" and it ain't red.

 

Red has a big impact on price. From what I have observed recently with 360s I would say a solid $5K and maybe more on a spider.

 

Red is the norm for Ferrari racing colors and what stirs the blood of every Ferraristi.
You see black cars like the rare 16M sit at reputable dealers like Miller, FAF, Ferrari of Seattle and Scottsdale Ferrari unsold for almost a year with declining prices yet their red versions move swiftly out the door.

Tell your customer again to listen to your wisdom, you are correct.

 

I think you have it backwards. There is a good market for red cars because that is what many buyers want. It's the same as many people wanting a British green Jaguar. But if the buyer doesn't care about the color, he's dumb to pay a premium for color.

So if you have no buyers but this one, then the price is whatever you can get him to pay. If he is fine with a black car at a lower price, yours isn't worth anything because you haven't sold it.

 

I searched for one year for a red/tan 360 6-speed before I found one, and the only reason I was able to buy it was because several people passed on it because of a few cosmetic issues that I had to take care of after I purchased the car.

 

Most sensible advise of them all. Many consider white as the new red these days. Its subjective and what matters is what you have : a bird in hand is worth two in the bush. If its a couple of grand less, but he is a buyer, you should sell in my opinion. I think he will walk if you are rigid.

 

Every Ferrari enthusiast knows that Rosso Corsa, aka "Resale Red," is the most popular Ferrari color. For those who believe, for whatever reason, that every Ferrari should be painted red, all well and good. However, when a dealer practically browbeats a potential buyer to convince him why he should pay more for a red Ferrari (or one with a Challenge grille, or racing seats, or whatever), to me it is a case of the tail wagging the dog. A beautiful example of any Ferrari (new or used) will sell itself many times over. I like to believe that no one has ever sold me a car, though I have purchased a good number of them. No one should be told "that's how it is," i.e., that a red car commands a higher price. Whether or not to buy it, and how much to pay for it, are decisions that should only be mad by the prospective purchaser, in my very humble opinion. Fred

 

On the Scuderia, $5,000 is the reduced value going from Rosso to Nero.

 

I agree about the pool. I am not sure if I agree red automatically means you will get more money. Because you have access to the widest market of buyers, I think you will sell a red car faster. However, because there are more red cars than any other color, it also means your competition is larger.

I think a color like black, yellow, blue, silver, all very nice, requires a more specific buyer. It might take longer to find this buyer, but I think the buyer who must have a black car will be more motivated to buy your black car because there are less available.

And of course, there are people who don't care one bit about color.