How much do Ferrari Salesmen get paid?

I would venture a guess and say it varies dealer to dealer. But in a commision based sales position, you get paid what your worth, the more you sell the more you make. As far as percentage or net or gross sale, I dont know. However I am sure that varies from dealership to dealership as well, depending on volume.

 

As you move up the food chain, the stronger your resume must be. Requirements? I'd guess you would have to have 10+ years experience with a brand similar in price and stature to BMW. You have to figure the amount of Ferrari job openings each year is very minute.

 

What type of jobs are available at a regular Ferrari dealership, and at the the factory?? Does anyone know the requirements for these occupations??

 

I've been in the auto parts busineess the majority of my life, I'd love to work at the Ferrari Dealership in parts sales.

 

How hard is it to sell a new Ferrari? These days it seems they are, practically speaking, used car salesmen. Aren't all new Ferraris pretty much sold before they are built - with a waiting list to boot? How easy can it be for them? I imagine they just spend their day pushing the used trade-ins.

 

The web site has job listings for the factory. Fluency in Italian is required, otherwise it is position dependant.

 

You are exactly right good Doctor. The cars have already sold themselves

 

if you think about it, being a Ferrari salesman would be a cake job....

- it's not like you have to explain what ABS is to everyone who walks in (people who buy Ferraris have some sort of automotive understanding...) Otherwise that person wouldn't be bothering the Ferrari salesman right now...

- I'm assuming its easy to discern who is a buyer and who is a looker (looker = me at this point...)

- It seems these days that if you want to buy a new Ferrari you've got to do it "sight unseen" as you've got to order the freakin' thing (therefore no "pesky" test drives or sizing potential buyers up trying to determine if it's AJ (buyer) or me (looker))...

- Lastly, with the exception of a very small portion of our population - I don't think it's about the SELL, someone buying a Ferrari has already decided on buying one before entering the dealership. It's all a numbers game at this point.

I do concur with the pushing the used trade-in's comment...

 

This weekend a Ferrari dealership salesman told me his pay is 100% commission on sales and no base salary.

 

Lol, I don't know ... but I doubt that.

 

I do not think that it would be a cake job at all. Most of your sales will be on pre owned vehicles, and what you are trying to do is sell 100k plus used cars to some very particular customers. So you might not have to sell them on the ABS, but I'm sure that you have to answer a lot of other questions specific to Ferrari. Also, selling a Ferrari is like selling a Ford in the fact that the dealer principal is in business to make money and the way to do that is sell cars. So when you have a showroom full of 100k plus cars I'm sure you have pressure to sell those cars, and the segment of the population who can afford these vehicles is very small, so it's not like you have a lot of people just walking in off the street ready to spend that kind of money on any car you have in the showroom, they will shop you for sure.

 

One of my best friends gets paid $7/hour+15% commission(based on what the company makes off the car)....From what I see he gets by and drives an Accord, could never buy any car he sales. I was told the guys in LV are making $200k+, I think it was Cesars but not positive.

 

Having worked in the car business I can tell you exotics aren't fun. In most markets the volume istoo low to have paycheck stability from month to month. Also, as to the cars selling themselves, oh please. Ever try to get someone to buy something they can't have for a few years? Especially when the lambo dealer down the street is packed with cars, and there's a used 911 Turbo at the independent shop the next town over, and the guys neighbor is selling his 360 for 120k? Oh, and even if you do sell that new 430 on order you won't see a penny of income from that sale until the car delivers and is paid for many months down the road after the order is taken. Maybe you moved in the meantime because your wife wants to go back to school, kid needed a new environment, etc., and you don't work at the store anymore? Too bad so sad, you just earned all of $0 for your hard work dealing with mostly wannabes.

Not my idea of fun. If you want to make big bucks in cars sell Lexus. The margins are huge and the brand is hot right now. BMW is probably a close second in pay plan... at least you get a big comission the minute those wannabes drive off the lot!

 

"Sell to the classes, eat with the masses. Sell to the masses, eat with the classes."

I'm sure that is true in the auto dealer world. As far as the new fresh-from-the-factory Ferrari client being somewhat knowledgeable about their Ferrari, or at least cars in general as a customer, I don't buy it. Two words: Britany Spears. Two more words: Paris Hilton. When asked what Paris thought of her new red 360 Modena a few years back, she predictably said it was hot.

I will venture to guess that some new Ferrari buyers know something about the cars and some will know very little but have the money to not care. The used Ferrari buyer is probably more likely to be knowledgeable about the cars. Since he doesn't have the money, he cares a great deal.

 

If the position was commission based the place to be must be parts and service!!!!!!!!!!!!!!!!!!!!

 

This is actually unlikely. Our local ferrari dealership's best customer walks into the showroom wearing jeans and a t-shirt. They also had a 24 year old drive into the lot in a BMW and drive out with a 360. He was the founder of a chemical manufacturing company, and was pulling in, apparently several hundred thousand a year by the age of 24.

Would you have picked either one of them out of a crowd as serious buyers?

Nevertheless, as long as you treat everyone as a potential buyer, then you don't have to worry about trying to pick out the potential buyers. But that does add a lot more work for the salesman.

 

i know someone who just started at a the main dealership down in here, worked for 3 years with Bmw and is now with a F-Dealer, not bad for someone under the age of 25!!
what a job it would be lookin at f-cars all day long, taking ppl for test drives and stuff!!

 

This question has come up before - back when the unloved 348 went away and the 355 model hit, everyone wanted Ferraris again. Demand outpaced supply for the first time in years, and dealerships had found new ways to make money. When the 355 Spyder hit the floors, used car prices began to outpace MSRP prices, and with salesmen making commission, life was good.

But when the 360 Spyder came out, the then-used cars were being flipped for almost $100K more than MSRP, with the salesmen making a small fortune in commissions. I spoke with a few dealership owners in my travels, and this presented a problem for them - a salesman could 'flip' just a couple of cars to the 'must-have-it-now' crowd (often at HUGE markup), make tens if not hundreds of $$K from the commissions, and then realize he made enough for the whole year. Some salesmen would sell just a few cars at the beginning of the year, make huge bank, then sit on their butts or disappear for the rest of the year. Pure commission sales had to stop, so salesmen would stay motivated the whole year long. I believe salesmen at Factory-authorized dealerships make a salary with an incentive bonus attached for top salesmen.

BTW, back when Ferrari of Washington was first starting up, many of the mechanics were young and new. I asked some of them how they got their job - after VoTech school, some got jobs at the BMW dealership for a few years to cut their teeth. Then they just applied for a job at FOW, and got it. I think its easier to 'get in the door' as a Ferrari mechanic, so long as you have some specialized training with performance cars under your belt.

Funny thing, I stopped by Ferrari of Washington over Thanksgiving - most, if not all, of the salesmen had British accents. They don't have any Americans who can sell cars in Herndon, VA anymore?

 

Agreed. The Lexus salesmen seem to be raking it in, and from what I've heard of the higher marques, they have commission caps anyway, so even if they make $100k on a car, they're certainly not taking home $25k in commission.

 

To add to some existing points, I certainly don't think it's a cake job --

Yes, 430s sell themselves, but there's only so much commission you make on a standard sell. From what I gather, the real money is in the flipping (and who doesn't want to make real money?) -- so in this case, now you have to very carefully craft your client list to make sure you have loyal customers who for at least the first few years will give you back 200-mile cars to flip (preferably over and over and over again), whole making sure the rest of your client list doesn't get TOO pissed off and go wander away and buy a Gallardo...

Then you have to realize that Ferrari bases dealer allocations of new V8s on the # of the V12s that you sell, so to do well in part A) above, you have to make sure your 575s and 612s and moving too. And remember, the 612 is a $285k car -- that is no easy sell.

Then of course there are the pre-owned cars where you're competing with eBay, and the Maseratis (oy), and etc. etc.

So like any job, there's potential to make some serious $$ but not without some hard work.

nlh

 

The "real money" is not made working for a dealership but for yourself.

I personally know a few F-car salesman who made $250K+...........but they worked 70 hours+ a week and have been at it for 10+ years as jimwalking stated is necessary. They are also the execption to the rule for when you start to make big bucks working for a dealer you soon hit the ceiling.

Dealer principals DO NOT WANT salespeople making big bucks. I found it almost impossible to make over $120K a year working for MB back when the cars were hot sellers (98-01) due to getting "pencilled" (industry lexicon for screwed on your commissions). They would rather have 3 guys making $60K than one making $180K.

 

I had a salesman at "Foreign Cars Italia" in Greensboro, NC tell me that one new Ferrari, Aston or Maserati sale would take care of him financially for the whole year.

 

Is he on food stamps!?

 

There's an old expression: 'If you sell Ferraris, you'll drive a Honda. If you sell Hondas, you'll drive a Ferrari'.

No idea if it's true or not, but these things have to start somewhere.

Neil