We agree they have to manage it. But the way they mange and expectations going forwards will be different. Lesser resale over time is not the same thing as poor resale.The buisness model of making cars as garage queens to drive occasionaly to the country club, and dont put miles on because it hurts resale is unsutainable if were looking at more models and more volume, which we are. 10 years from now, like 360s these will just be used cars. The superceded 2x 500k F90 will be a 100k car. Its pretty much the 488 model we see already. As to reliability and longevity. Since the 430, annual maintanance cost has dropped in terms of build and belt changes, yet wear items like Cf brakes are exhorbitant and these high cost wear items are now part of the ferrari ownership cost. The electrics may or may not be reliable, batteries will for sure need replacement at some point. In fact since the 430 pretty much every new ferrari has had its 5 year warranty and then a big used cost to maintain with any mileage, plus a a concurrent drop in value as the model is replaced. Yet ferrari sales continue to grow. The'yre managing their Brand just fine. The free cost of 1-2 year ownership for those "on the list" is whats going to change, but it seems there are plenty of buyers anyway. With rare exceptions(speciale vantage V12), new cars are depreciating asetts, not investments, anyone who thinks different is buying a bubble.. As to whether the elctrics will make cost of long term ownership too high, I would argue that the electric hybrid as we see here is a dead end and a mistake, its allure will wear off once the real costs are seen and its real performance limitations are apparent to anyone already, but hey the paper metrics are what 99% are interested in anyway. I do think a simple electric flywheel to fill in the dips in power/lag and tq from the Ic engine is a good way forwards, relatively light simple and good for fuel economy, the rest is gimick,to make 1 hot lap, looks like new tech, and may appease some euros, in other words the type of buyer this car is aimed at. The only question for me is whether Ferrari will also make a core divers car you can actualy buy, the ferrari of 600Lt,Gt3 if you will, otherwise its just an expesive vette to me. Speakign of which the new Me vette, its going to have twin turbo v8 with hybrid, a version with 1000hp. IMo its fine for ferrari to make such a car too, but does this car, hanging its hat on F1 and brand equity make ferrari relevant to serious drivers, i woudl argue not, and thats why we have seen the growth of other brands. True performance has been democratised, but ferraris real loss is in not making at least 1 core drivers car you can actualy buy. Fortunatly with the new direction i think they will fill as many niche as they can within the high end performance market.