" Ferrari Premium" programme

some Ferrari Master Techs have their own shop. there is no right or wrong. ive had crappy dealer work done (thanks for the blue ink all over my crema 612 interior) and ive had great work done by bradan and p1. they all serve a purpose.

 

And I for one thank you, Steve. Hope you keep doing that in the future, regardless of whether the program will be perceived by the general owning public. We don't shoot the Messenger!

Ferrari app? Please do tell! The only app I have on my phone (and the only oficial one I've ever heard about in my country/region) is one called "Ferrari Road powered by Europ Assistance", but honest to God you can't do anything with it, so it beats me why it even exists… But a proper, official Ferrari app in which, for instance, you could have access to your dealer's availability, showroom, Schedule services, buy parts, etc... That would be very interesting indeed!

Kind regards,

Nuno.

 

I think you’re taking contrary opinions far too personally, for a discussion forum. Respectfully.

Forgive some of us for being cynical. We aren’t used to Ferrrari giving us anything “for free”, other than a direct tap into our bank accounts.

 

its happening already - checkout how many 488s and calis are available at the prices theyre asking. painful.

 

I don't read that as taking it personally at all.

 

How many millenials own those?

Ferraris have always been short term ownership cars for the majority. They want the latest and greatest. F8 right around the corner. Its normal. The volume is high because the 488 production was high.

 

Well thats my point/increased production numbers to new buyers who don’t have the same mindset as the old guard. Makes for lots of owners wanting to sell cars and dealers choking on the supply as they try and sell new models.


Sent from my iPhone using Tapatalk

 

People read emotions they want to see into the written word all the time.

I have replied "Wow" here and had people take offense.

 

I personally think those particular people are choking on student debt at the moment and not buying brand new F cars. Also, it doesn't help that they make it kind of difficult. I am one of those... but don't have the student debt. My peers really seem to be digging porsches at the moment as they think they can get rich quick (that bubble is pretty much burst now) and the price point is much lower. 225k gets you a wonderful porsche... 225 gets you the ferrari no one wanted (new)

Just my opinion and observation. I do think your argument has some merrit though and I do believe ferrari is sitting on their butts...

Good news is... Mclaren which builds rocket ships get destroyed on value and while the service guy loves you... the company just keeps bringing out cars that kill the last one and you get murdered financially.

Porsche has also chosen the murderous path and has said the gt3 touring was in direct response to the lack of loyalty of 911r customers and purposely tried to make the values of those cars go down. I can't even believe the amount of GT2RS that are available. Did anyone buy one for themselves or just to flip?

 

You'll see it in the next economic downturn. That is, when all the New World Order Billionaires cancel their orders. There will not be enough Baby Boomers left to take up the slack. I dunno when this will happen. I just know it will.

 

Ferrari will carry on if that happens. They will sell hand bags and have Ferrari hotels, shoes, watches, wine, vodka etc. Ferrari could chop building cars and still be just fine.

Besides Coke a Cola, Ferrari is the most recognized brand name in the world.

 

yes and no. being a public company certainly has repercussions if the world falls apart and your stock gets cut by 80 percent. puts different pressures into play that arent factors when private.

 

"Owners who decide to take part in the Premium Program will also have access to Ferrari Classiche certification upon the 20th anniversary of their vehicle’s registration." wonder what access means... ? lol

https://www.motorious.com/articles/news/346164/new-ferrari-premium-program-certifies-strong-maintenance

Just have to wait 10 years and then Ferrari will hopefully see more people choosing the non-premium cars over the 'certified' ones. I understand the peace of mind for new buyers, wanting to not worry about the Ferrari they are driving (a very millennial thing), but to that I say - why buy a Ferrari if you don't want to invest time taking care of it yourself? Many of you are correct that such buyers that want to basically just 'point and shoot' are clearly not loyal to Ferrari, for if they were, it would not be a big deal to take time when purchasing, get to know the car and previous owner, and then HAPPILY make repairs and maintenance when necessary.

The irony is that this program appeals to general exotic owners, not passionate Ferrari fans. This is inline with selling more models, at higher volumes, in growing global markets. Money is the root of all evil...

 

To paraphrase Dirty Harry, a man's gotta know his limitations!

I have neither the time, tools or training to DIY my Cali. My time is better spent earning the $ it takes to pay Boardwalk to pamper my Cali. I suspect the same is true for many owners, especially of late model F cars. I don't think that disqualifies us as true tifosi.

T

 

Booker said: ↑
"... - why buy a Ferrari if you don't want to invest time taking care of it yourself? ...

Exactly Tom.

My Ferrari tech has literally a wall full of tech certifications from Ferrari. I'd rather go to medical school, it wouldn't take me as long.

And particularly for a modern Ferrari that he refers to, a proper lift and diagnostic tool (SD3/Leonardo,etc.) will run at least $40K plus the yearly subscription fee. You're going to spend that to service one car?

 

Some would say it does. NOT me

 

And therein lies the problem, and it was caused/perpetrated by Montezemolo.

 

Since this thread is somewhat off the rails, what the heck, do you have a citation for this? I read statements like this all the time, and my Google comes up wanting.


T

 

I don't mean you do all work yourself, but I would expect to be involved and aware of my car and all work being done. newer cars practically have to go to dealer, but you can still be a part of the process in regards to decisions and information. this program seems to appeal to those simply trusting the Ferrari logo and not worrying further. Not a bad thing, just not as passionate as others

 

Absolutely, I am against the future of Ferrari especially in terms of sales. Too many models, too many produced, delivered to too many 'new' markets.

I don't see it as value adding for owners, but I do see how someone might feel better about gaining a title or certificate for something they already do

I know this, and I would argue that the new program points more towards the logo than the individual car. I see the program as benefitting prospective owners in the future NOT current owners that already take care of their car.

 

But yes... and yes