Ferrari is no longer a car company. Or is it?

Thanks for sharing. I completely agree with the conclusion.
Today's Ferrari is a cross between a private car club and a luxury lifestyle brand.

What I see some purists lament is the changes, I don't understand why given a company needs to evolve or well - die.

Some say cars are too soft - They have not heard of FXX, F1 Corsa Clienti, SPs, or Challenge
Some say cars are too tailored to ultra rich - They have not heard of Roma
Some say they sold out - They have not heard of billionaires suing them for not selling them cars and/or Ferrari suing others for using their brand
Some say the SUV will ruin them - guess they never heard of the 911 GT2 RS, 918, or Carrera GT
Some say hybrid and/or electric is an anathema - we can go back to steam, which provides far more romance, smell, NVH, and nostalgia than ICE ever has. Plus, ever heard of something called Formula 1?
Some are sad Ferrari is public, I guess they can go back to being owned by Fiat? (for almost 50 years)
Some hate the new cars - somebody forcing them to buy them and not older cars?

 

He really does make a point...funding the race team has always been a #1 priority.

 

Well done video….


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I had no idea that their largest profit % came from merchandise, other than that, no surprise about the FUV, it makes sense, public company = maximize profits in any way , shape, or form, The man is right, Ferrari is now structurally the same as Toyota, Honda, GMC, etc etc etc ....The only difference is, Ferrari does not make an affordable model car , for folks that cant afford any of their other models, if that makes sense.

Thank you

 

He was wrong Ferrari doesn't have the most loyal craziest fan base...

Tesla does. Those people are certifiable.

 

They annoy me with their wrong details. Camilleri hasn’t been president since 2020.

 

Fixed it for you......

 

Ferrari was always about the engine. Batteries have now killed what distinguished Ferrari from other marques. So what will be so special about Ferrari in the battery age. KIA can hire Pininfarina to style their cars, they will pack more features in a more reliably made product, match the pace of Ferrari and all at a fraction of the cost. Ferrari thus has to reposition itself to and offer what other marques cannot or wont offer. Battery power has now levelled the playing field in a manner that was not envisaged.

 

It's true, though I say a large percentage of folks are the type that a pet peeve is when folks make false claims. I've always wondered why the rabid-anti-Tesla cohort is rarely mentioned. After all, one sees the passion usually when detractors rear their heads. It's bizarre to me actually.

A lot of folks said the iPhone would be a failure when it first came out, I do admit I would respond to somebody that says it's a failure today.

After what much was promised was achieved, albeit late, some folks still believe this 'electric thing' is just a fad.

 

What can distinguish Ferrari?

Fastest Electric - especially on the track. Trust me, people will bust out measuring sticks even if the 1/4 mile is 8.7 vs 8.69.

There is always going to be 'something better.'

See the Luxury Watch market.

 

No one believes its a fad. Many feel it is unsustainable.

Case in point. I know a couple who both drive Teslas. So does a neighbor. The three combined were over loading the neighborhood power supply. Electric company put them on a time table to charge the cars. Now one has to get up in the middle of the night to switch them. Many other neighborhoods may not be in that position yet. Wait until 50% of them have electric cars. The horse is so far before the cart on this and it isn't yet being addressed.

If America is unwilling to build nukes and rewire America we will not have electric cars in any great number.

 

Don't wanna get banned. All I can do is give you a like.

 

Paul I understand what you are saying BUT Ferrari was always about the engine and sound. Anyone can make an insanely fast electric car and fit a gorgeous body to it. If you are blindfolded you would not know the difference between marques. Now fit the same blindfold and sit in and hear the engine of an ice car you will know which one is the Ferrari. The Ferrari does not have to be the latest it can be any model Ferrari. You will know, You simply cannot say the same for an electric car. I for one will hang onto my 599 and as the younger folk from a standing start disappear before I can get to second gear I will have a smile on my face knowing what I have and what they are missing out on.

 

A Ferrari without a glorious combustion engine is no more a Ferrari.

 

If true, why has no one done it? I think their constituency would reject it. They are anti car as a designer item and prefer ugly quirky cars.

Same group bought the Pontiac Aztec wear weird clothes and have hair buns and piercings.

 

Brian, I am not saying that every manufacturer will do it. What I am saying that it can be done. The batteries as far as I know are essentially if not the same. So whatever battery Ferrari uses will be the same that Toyota for example will use. Maybe after 2030 when everything will be electric if a manufacturer sees profit in making a battery supercar or see it as a flagship car as to what they can build they will produce one.

I had to Google what a Pontiac Aztec as we don't have those in Australia. It is ugly. The market demographic for that car is definitely not the car enthusiast.

 

I personally think it's a stepping stone... A distraction to truly our answer. Evs will not be around in 100 years. Evs will not be around in 50 years. Evs might not be around in 20 years.

When I say ev. I mean battery pack evs

 

who wants an EV Ferrari, let alone hybrid ? I will stick with my NA V8 and V12 and live happily ever after....

 

We may be at the end of an era. I’m happy to be here and love my cars for what they are (GT3, 458 other stuff and motorcycles). Unfortunately I suspect in another couple generations few will have the same passions we do. Those folks racing horses are few and I am unable to name even one builder of fine horse drawn carriages. Before these internal combustion masterpieces the horse was the engine equivalent our great grandfather’s appreciated.

 

I think we are tbh, it's unlikely i'll buy another new ferrari which is strange as it's something I thought i'd continue doing forever

when the last drop of petrol runs out or it's taxed / unavailible i'll be getting an ev s-class or something and call it a day

 

it was just a couple of years ago when this comment came out. Ferrari (RACE) is a public company and their financials were public information. I did a "looksee" on it and found that this comment is not even close to being true. Largest % of profit continues to be cars and engines.

It's been 4 years, maybe it changed?

Has Ferrari Merchandising Reached Saturation in The US? | FerrariChat

 

Agreed with you 100%! Nope, still the same. I mean not sure why folks care anyway, as long as they are winning F1, I don’t care how many hand bags they sell! Does Jordan’s sneakers hurt or help Micheal Jordan and his brand?

 

No doubt, I mean ICE is thankfully here to stay at least in my lifetime. My kids on the other hand…

 

What defines Ferrari is subjective.

For some of us its a screaming IC engine. For some its styling. For some its status. For some its performance numbers. For some its F1.

For me, without a screaming ICE its no longer a company I care about.