From Autocar... Ferrari's buyer demographics The Ferrari FF and its new GTC4 Lusso successor have an average buyer age 10 years younger than that of the 612 Scaglietti that went before them. Four out of 10 FF/GTC4 buyers are new to the brand, and FF/GTC4 buyers cover 50% more mileage than the 612 owners before them.
Seems like not news, and makes sense. FF is a good deal first Ferrari at 175-250, and GTC4/FF are useful cars that appeal to a more practical, younger generation. The 612 looks very old man to me, not a modern car, more of a stately car. As for miles, the traditional Ferrari buyers are the ones who wanted the FF in the first place, in order to drive and use the damn things. And they do.
The GTC4/FF are certainly more practical cars, with the 612 being closer to a 2+2 that a full 4 seater, so this might account for a good part of the greater uptake. A lot of guys can now buy into the brand that might otherwise have been precluded due to family commitments/practicalities (that's why I got rid of my F430). In a sense I think the GTC4/FF is the perfect Ferrari.
Right. FF is a modern Ferrari, DCT, 7 years maintenance starting 2012, etc. 612 is not there in terms of quality or daily usefulness. Looks and feels much older.
So true. The FF feels like it's separated from the 612 by at least two generations. Amazing progression. At current prices, used FF's are a tremendous value, IMO. Sent from my iPhone using Tapatalk
And FF was one way to get into ferrari as a new buyer and get access to the desired 488 etc. Heck of a dealer game.
Exactly, ferrari loves to see FF owners, probably because they are/were the hardest to move. Buy an FF and your Ferrari wish may(or may not lol) be granted. But either way I think the FF is a fantastic drive!
10 years younger? Anyone know what the average actual age is? I just want to see if I can make my day more sad.
I would be more interested to know the average age here on this forum? I'm in the mid 40 group and wondering if this feeling will last into 50's and 60's or even beyond? Big part of giving up on 488GTB was due to knee pain (old sports injury) and I'm not sure what other old injuries will kick in by the next decade.
If your talking about a new FF then doesn't make sense. Folks buy FFs to one day get LEs not a step down.
While I am new to the Fcar owners. I would guess my demographic is fairly common judging by the few Ferrari events I attended. I am over 65 and retired. While working I thought my clients would be put off if I owned/drove a Fcar. I socialized with some clients on the weekends so not driving thr Fcar to work and just on weekends was not really an option. I always drove Porsches and MBs and still got client comments. So now being retired I don't feel any restrictions and can afford to drive pretty much what I want. I wanted the F1 or PDK transmission because of 50 years playing tennis and shot knees. I like all the stats on the FF but can't get over its looks from the rear. The revised model is somewhat more appealing to me. I have no illusions of buying a newer Fcar and holding it as an investment at my age just the enjoyment factor is my only motivation.
Similar figures to what Rolls Royce said at the launch of the Dawn. So probably the same market research. Robb report. Luxury intelligence: CEO of Rolls-Royce | Robb Report "On a changing audience, and changing times Through the introduction of the Ghost and then the Wraith over the last couple of years, we have extended our customer base to younger buyers. The average age of a Rolls-Royce customer dropped from 54 to 45 years old. Because of that, we are no longer a company that makes chauffeur-driven automobiles. We are now a brand for the luxury customer who wants to experience Rolls-Royce from behind the wheel. " Auto express quote. Rolls-Royce Wraith and Ghost Black Badge editions launch in Geneva | Auto Express "Rolls-Royce says the new range targets a new type of customer. With the launch of the Ghost and Wraith in the past few years already bringing a younger customer to the British brand (Rolls estimates the two cars have brought the average age down by 10-15 years), the Black Badge models are designed to appeal to a different buyer such as young, successful entrepreneurs who would never have considered a Rolls in the past."
Enjoy for sure. The DCT is easy on the knees There must be a FF color that works for you. Check the thread of photos? See them in person? I'm not yet 50. The low end of the middle range I'd guess. What was Enzo's wording? "I make cars for younger men that only older men can afford."
. I knew I'd seen these comments made at the launch of the RR Dawn, this is probably the same source of the info I put above, ( at least it's the words of the CEO Torsten Müller-Ötvös which no doubt he has told many people the same thing) . It is his opening lines into the conversation and states everything above in the 1st minute of this video. And this was if not the first but the second video online about the Dawn. https://youtu.be/AVp4H5mKBiI
its obvious that you have always been a car guy, does it not fade after a while? The passion , the joy of driving? Thanks for sharing your experience.
I just turned 40 - and my 355 still gives me butterflies like it did when I was 25. the f40 makes me want to cry, a religious experience very single time I see it sitting there.
In 2011, in WA state: * there were just under 1000 ferrari's in washington state. this number is probably around 1500 now although i didn't check. * these are the cities with the most ferrari's registered (including multiple ferraris per home; these are skewed a bit further by two factors - people who register their cars to PO BOX's and corporate owners): 147 SEATTLE 64 BELLEVUE 40 WOODINVILLE 40 REDMOND 31 VANCOUVER 31 MEDINA 30 KIRKLAND 23 MERCER ISLAND 18 GIG HARBOR 17 OLYMPIA * per capita, these zip codes have the highest ferrari population density: 0.03030 98222 (low pop zip; only one car here!) 0.01667 98286 0.01004 98039 0.00208 98280 0.00191 98077 0.00177 98394 0.00149 98134 0.00108 98333 0.00107 98121 0.00103 98610 * the majority of people were born in the 1950's and 1960's, by far: 1980s 2% 1970s 9% 1960s 32% 1950s 30% 1940s 19% 1930s 5% 1920s 2% * most popular professions: executive/upper mgmt pilot homemaker doctor manager engineer nurse insurance sales retired * most common ethnicities, in decending order: english, german, italian, scotch, jewish, irish, dutch, welsh, swedish, indian * ferrari owners are equally likely to own a dog as a cat - though more own both than one vs. the other (you people are weird!) * what else do you want to know?
Surprised. A new well optioned FF is over $400K and a much better car than something like a 488 IMO. Seems backwards.
What's better is subjective. Its a matter of "hotter" in the market place. When they need to move a particular car and they have a hot model available, then that hot model is the reward for taking the hit. So you might have examples of people buying the FF to get the 458 Aperta, or the now hot 488. Or maybe the F12 or the soon to be modified version of the F12. Thats something that happens solely at the dealer level. Maybe at the corporate level your profile is missing the requisite FF to get on the list for one of the LE cars... so there are lots of reasons... I have no doubt that some FF and now GTC4 are sold purely to people who just want that particular car. But I would guess that a very solid % are moved as an inducement to something else. That's just how it works. As it turns out, it seems most really love these cars so they get the enjoyment of driving the FF and now GTC4. I am in the minority and I didn't care for the FF at all. It was just not what I want in a Ferrari.
No it doesn't! A couple years ago went to racing school with several other guys. None of us had any thought of getting serious about racing just had several days of fun!! So much so I am thinking of inviting my son to go with me again.
The dealers are very independent as you state. But a more expensive 4WD four seater with an NA V12 for a 8-cylinder turbo V8 sounds like a non-starter. Maybe for a new F12 or an LE down the road I guess. Too much down side though. Better to wait a year or so and take your pick. Some dealers have so many top clients that the LE you would really want could be virtually unattainable. Realistically, if the dealer is only getting 4-6 of an LE and there's 15 or more top clients that have been given the OK to flip then your not getting one no matter how many FFs or Lusso's you continually lose money on.
It's mid-40 per Ferrari. I read this within the last week but I don't remember where I read it. Maybe on one of the recent videos. Indeed, I would never be able to consider a Ferrari if it wasn't for the FF/GTC4's utilitarian nature.
