Enzo Ferrari'S House for rent... (meeting, party, etc...)

"There are people who when he comes in here makes the sign of the cross. There are collectors all over the world, those who go to Maranello and Fiorano as a pilgrimage. Yet today the place more "sacred" of the Ferrari legend, or the house of Enzo Ferrari's Fiorano test track in the center is on the market. Just as always, pay and have a Ferrari in the garage. World law but often did not apply the Drake kicked in the ass (and not a metaphor ...) wealthy clients who did not meet properly the Prancing Horse.

Now things are changing and "Casa Ferrari" is available at the following times: for the turn "Day", ranging from 9.30 to 17.30, for the "Evening" from 18 to 23.30. And the figure - incredibly low for the target of the brand - during these times of 2750 euros Casa Ferrari can be used by up to 15 people with concierge services, open bar, offices with laptop PCs, Internet access, meeting room, dressing room and showers, reading and TV, national newspapers, international magazines included. Paying a little more you can then have second breakfast or dinner, massage, shuttle, laundry, international phone, international newspapers. And even hairdressing and beauty salon for the kind sir. All with a simple reservation through the dealer or by writing to: [email protected].

The Commander is turning in his grave? Judge for yourself: if there are fans who - as we said - these places make the sign of the cross - not a joke, we have seen with our eyes - there is a reason: here Enzo Ferrari moved his headquarters and ground floor, left to enter, is still Ferrari occupied the office until a few days after his death, August 14, 1988. And everything has remained as then.

But it is not just a matter fetishistic: Ferrari House is also a symbol of the autonomy of the Ferrari racing in 1969 because when the Maranello up in the hands of Fiat, the Drake was right to demand (and get) a free hand in sports management . For this Ferrari at Fiorano moved his office which will then be opened in 1972 at the center of the circuit built three houses three fully-modense country style that created a square, the heart of Ferrari. Here we met the drivers, here is discussed in the grueling practice sessions. And that wonderful country house, the bricks and the shutters painted red, has passed into history, symbolizing the very essence of Ferrari. A brand that produces high-tech race cars in a rural landscape. Simply wonderful, the Drake was a genius in this.

Right here in, among other things, behind Ferrari's office, there is still the dining room - the same table, same furniture - where the Commander followed the Grand Prix on TV.

Here, said that, the issue begins to find answers because later in the presentation of this initiative that has come to all owners of Ferrari in the world reads (text): "Ferrari" is an area of ​​hospitality, for the rest and relaxation, dedicated to groups of customers, prospects and partners visiting the selected company. Created with the aim of making them live the sense of belonging to the "Ferrari Family" as an exclusive club, through a program of great prestige. To have, right in the heart of the Fiorano track, a private facility such as the Casa Ferrari and a series of exclusive services that would be reductive to call, is something truly unique. Access to the track, normally strictly forbidden and the House and the original office of Enzo Ferrari, is a sort of monument to memory, as well as being a privileged witness to the activities on the circuit for testing the Ferrari. "

And the history of massage is well explained: "Of course - continues the presentation of the project - you can watch the activities that we are on track, from the greens around the house or the small private forum. In addition the concierge can be arranged on request, in the hall of the House Ferrari, massages, hairdresser and beauty of the intervention for the nice ladies. "
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"A flower opens to the public of Enzo Ferrari's headquarters in the center of the track. It can be rented for meetings and conferences to "moderate" amount of 2750 euros. A few months after opening the birthplace one wonders whether or rivalry? The landmark of the Maranello can be rented for meetings and conferences. Priced at Euro 2750 groups of 15 people may have it available for a day or an evening, with many services included and many "optional", from massages to hair stylists. Here Enzo Ferrari moved his headquarters and on the ground floor, left, is still Ferrari occupied the office until a few days after his death, August 14
1998. Everything has remained as then. Ferrari is a symbol of the autonomy of the Ferrari racing, and when in 1969 the Maranello up in the hands of Fiat, the Drake was right to demand a free hand in sports management. For this Ferrari at Fiorano moved its office to be opened later in 1972 he built three houses in the middle of the circuit in full country style that created a square-Modena: the heart of Ferrari. Here they met the pilots. Right here, behind-the office of the Ferrari, there is still a dining room where he followed the Grand Prix on TV. Now the myth opens to the public in two rounds: the "Day" from 9.30 to 17.30 and the "Evening" from 18 to 23.30."

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Ferrari "is available at the following times: for the turn" Day ", ranging from 9.30 to 17.30, for the" Evening "from 18 to 23.30. And the number - incredibly low for the target brand - during these times of 2750 euros Casa Ferrari can be used by up to 15 people with concierge services, open bar, offices with laptop PCs, Internet access, meeting room, changing rooms and showers, reading and TV, newspapers, magazines included in the international price. by paying a little more you can then have second breakfast or dinner, massage, shuttle, laundry, international phone, international newspapers. and even hairdressing and beauty salon for the kind sir. all with a simple reservation through the dealer or writing to

 

And a painting commissioned by a GREAT INTERNET friend of mine who has since passed, hangs on a wall in that place.

There is a pic with Enzo proudly standing next to it somewhere.

 

This is worse than the theme park.

 

Ridicoli.

 

They'll whore out anything if they can make a buck off of it.

 

Truly a shame !

 

I'll be the first to break form. I believe some things should be cherished but not kept in or become a mausoleum.

A living museum is so much better than being closed forever.

 

Mount Vernon, the Biltmore House, Hemingway's place in Key West and San Simeon quickly come to mind. I'm sure there are other structures on both sides of this. I'm pretty sure there will be some more people on both sides of this.

 

Montecello. Versailles...

 

Enzo's soul left that building a long time ago.

It rests in other places quite peacefully I hope.

I've tried in my small way to make it welcome.

 

I am more than sure you have.

 

this seems highly inappropriate and personally I would feel strange renting out enzos home. bleh!

 

I don't want to believe this but i'm afraid you're right SrfCity.

No comment.

 

I would rather tour the factory and racing department if allowed!


Ago

 

I got an email about this around a week ago and found it quite sad too. A sign of the times, perhaps, but sad just the same. I remember feeling quite privileged when I was given a tour through the place. Now it appears to have become just another banquet facility for hire…

http://www.ferrari.com/English/about_ferrari/Pages/casa-ferrari.aspx

Attached are a few photos of the way it was. By the late '90s, most of the upstairs portion had already been converted into a kitchen, bedroom, and workout facility for Michael Schumacher. Now the old conference room with the photo montages dating back to the Lauda period appears to have been lost. Fortunately, Enzo's old office and dining room have been left alone. One can only image, though, what Enzo would have thought of having all and sundry marching through the place.
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If Enzo were alive and wasn't using the area and renting it raised funding for F1 Enzo would approve.

 

I was just thinking that when I read your post. He had no problem accepting money from those willing to part with it, according to many biographers. As long as this helps preserve the place I'm not offended by it.

 

A brand whose foundation lies upon the mystique of its founder should probably not turn the shrine to his memory into a B&B and team-building offsite room. Innocuous as this may seem, I'd rate it up there with Scuderia shower gel and socks.

Someone needs to tell Ferrari not to confuse Enzo with Elvis. One man's brand survives on kitsch. The other's will collapse under its weight.
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This ^

 

I think it's fantastic.

 

I'm sorry, but I think thats just disgusting. The fact that I can now for this ridiculously low sum (by Ferrari standards) rent the place, apparently do what I want with it. Fine, I want to have a trash party, go ahead! You will probably get a hefty sum for damages, but still, there would be irreversible damage done to a heritage site. IMO, Enzo's house should be reserved for the closed tours that go there for enthusiasts, not open to any master of all f**k.

In the car world, that building has the same value as Jerusalem and the stable where Jesus was born has for Christians. I cannot believe F have gone to such low levels. Calling it "Casa Ferrari" brings associations to South Park and Mexican taco taverns....

 

I'm sorry but these kinds of threads really bring out the snobbishness of F car owners.

It's --- a house. What's the big freakin deal if someone wants rent it to have a conference in it?

"Oh no! It should be preserved for only Ferrari owners!!!"

Seriously guys: Enzo is dead. He was just another human being. He wasn't god.

 

While I agree with you -- It's only a house and Enzo was no god -- I think it's an iconic decision that illustrates Ferrari's continued drift from their core business and brand values.

Strictly from a marketing perspective, it's vital to keep one's brand focused. Corporate pressures (and probably the imminent collapse of the Italian economy) are now putting revenue above all other long-term considerations at the company. To me, cash flow tactics like this one (among MANY others) tarnish the Ferrari name itself, which is ultimately their bread and butter. People don't pay $250k for just a car, after all.

 

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