Dupont Registry

No way would I pay $800. I checked autotrader, ebay, Ferrari mkt letter, FChat, F dealer websites, and high end independents when looking for my car. I rarely checked Dupont.

I assume most buyers are doing the same.

 

Don't use Cars.com!!!!!!! I listed my car there awhile back----They make you list a phone number, I started getting calls from marketing people, website developers, etc.....

Never had that issue before for any place I listed a car..I guess they scope out the Cars.com ads.....

 

I would try Craigs list it's free.......

What about Fchat?

If it's a special car then i would use someone like Fantasy Junction. I have used them with very good results. Your wasting your money on Dupont.

 

I did it. What a total waste of money. It was $800 for two months in print and three or four months on their website.
The magazine ad was so small, I paged past it twice before I found it. I had to go buy my own copy from a store. You would think for $800 they would mail you a complimentary issue with your ad in it.
End result. I only got one call, and the guy had meant to call the ad right next to mine in the issue. So wrong number.
I ultimately sold the car by creating a web page with tons of pics and specs and then posting links out on every forum I could find.

 

Well a number of things could be going on. The other sellers's brother works at Dupont or like Radio you have to run many ads to establish yourself or brand your name. I am sure there are dealers that do this. Doest mean they are selling all there cars.......just saying.

 

DR is a waste!!!

 

Very interesting replies.

I was considering running an ad for artwork in there to try and gain exposure.

 

The $800 is a complete waste of time. I don't think anyone in that magazine actually wants to sell there car lol. I don't even look at DR anymore because every single car in there is massively over priced. I can't imagaine that I am the only one who is like that.

Autotrader has a very good feature, when listing your phone number they make it where a spambot cant just pick up your number.

 

I found my Ferrari in the magazine. Called the dealership & secured the purchase. They arranged transport & my Ferrari was delivered w/ kid gloves.

 

I've sold 4-5 cars thru the DR Magazine........but that was back in 1997-99 before the internet car marketing websites got really big.

Today, the lead time isn't worth it to go into print anymore. By the time the book comes out it is 30+ days later.......if you have a unique car, go to the specialty websites that reflect the brand.....then also list on Autotrader, Cars, E-Bay, Cars-On-Line, etc, etc..........expect people seeking deals though, it's the state of the economy.

 

What do you mean by really really nice? For extremely rare cars, it's probably worthwhile. For run of the mill 360/430 type cars, even in "really nice" condition, it's absolutely worthless. If you think $800 is expensive, your car is not the type that's worth listing in DR.

ebay is really just for advertising (as far as exotics go). i've bought all my used cars from ebay and know others who do so also (although not exclusively). ebay has all types of buyers, not just discount shoppers.

i stick with 1) ebay and 2) fchat ads.

 

I found their pricing out of touch with the market as well. I listed and sold my Porsche on Autotrader. It was the only site I used. I still received several solicitations from other advertising venues though. They all got my info from autotrader.

 

Your car is not the type thats worth listing in DR???

Are you kidding me?

are you suggesting that the book should only be filled with enzos, SLRs, CGTs and Veyrons???

$800 is $800 whether you are a multi millionaire or just have a few hundred grand in the bank. $800 is excessive compared to the coverage you get with other publications such as Ferrari Market letter or even the autotrader. As another poster mentioned above the 30 days it takes to go to print is another major detraction.

Dupont Registry is a joke. I would say the demographic of that magazine largely consists of pimply faced teenagers who love cars and want to dream about owning one. They get to see lots of "good" pictures (even though it tells nothing of the condition of the car) of the cars, features and prices.

But if you are seriously considering buying a car... I dare you to find 5 well priced good cars in that entire publication. I personally think, for true buyers they go elsewhere for cars. The public is now more informed and again as a previous poster said in the 90s where internet marketing wasn't so colossal it was a good medium... but now its overpriced and those who tend to think that the 800 listing fee is good... also thinks that there $95k 99 360 with 15k miles is a good deal... or there 2004 gallardo with 12k miles for 110k is fairly priced.

 

no

yes ... maybe not CGTs though, they are not really rare or all that expensive (in the grand scheme).

That's exactly why if $800 seems expensive, then it's not the right type of car. However, for the right type of car, $800 is absolutely trivial, don't even waste my time I'll write the check right now without blinking trivial, compared to the commission an agent or auctioneer will charge to sell the car for you.

So for the right kind of car (Veyron, e.g.) $800 is utterly meaningless. Not because $800 isn't a meaningful amount of money, but because in the grand scheme of selling a rare car, $800 is still one of the absolute best bargains to be had today. For a Veyron, simply taking the car out for a drive costs more than $800. And no one is shopping for Veyrons on ebay or autotrader.

 

from my account there were more SLRs produced that CGTs. so perhaps they do deserve there spot.

So baiscially, you think... enzos SLRs and veyrons should be the only ones in that rag??? Well... that would be nice, except that rag wouldn't be around very long would it? not a whole lot of any of those cars for sale at a given time. These magazines sell ads.. Thats what they do. Everything in that magazine is an advertisement or commercial push for a particular product. The bottom line is... if you have them 800 dollars they would put a pontiac tempest wagon with woodsiding in the rag. They don't particularly care for fanyboys who think that only particular cars "deserve" to be advertised in there mag. They are there to make money. Plane and simple.

And just so you know... they guy who has an F40... 800 bucks is just as meaningless. but again, the DR is overpriced and is mainly suited for dealers to market themselves as a player in the industry. A way to create brand recognition. Otherwise its pretty much a giant waste of money. Again, for those who think the 800 bucks is just worth blowing... they also think their overpriced car is priced at a good deal. I wish these people would be more realistic or less attached to there money when it came to actually price there car to sell...

Obviously you and I are never going to agree on the topic. So I will just let it rest as I am pretty sure my points are clearly stronger than yours...

 

hey that's their problem, not mine. i'm not arguing about the intelligence of the advertisers. but DR has chosen a certain formula for cost vs volume and apparently they are good enough at it that it is still around.

yup. i don't know what that has to do with this argument.

Well, just so you know, $800 is expensive to me personally. Not that it matters a bit with respect to my argument.

LOL!

 

well...

I guess what I was trying to point out is that, and correct me if I am wrong, that you feel that the dupont registry should be filled with veyrons and enzos. If they were only to do that then it would be much more than 800 dollars to keep the magazine afloat. So instead they let other cars in there rag. So my point of they are there to make money vs make a listing for modern elite supercars is valid.

 

I don't even know what the Dupont Registry is

 

I have piles of DR's from when I was a kid. I saved up for them and read them over and over. It was like porn to me. I have saved them for all these years.

 

same here!!! LOL!

but the big question is... have you ever bought anything out of it?

 

I looked at them as a kid, true, it is good car porn.

And as far as price $800 is ridiculous. You can get much more exposure from multiple other venues for less money.

And you cannot compare them to a consigning service because you still need to screen the calls, answer the questions, and show the car/ handle payment.

I see DR as the Barret-Jackson of the car magazine world. It's all hype and bright lights.

 

No but I never thought I would be able to anyways.

 

I seems like e-bay works.

http://cgi.ebay.com/ebaymotors/1959-FERRARI-250GT-CALIFORNIA-SPIDER-COMP-CHARITY-/290480629826?pt=US_Cars_Trucks&hash=item43a1fea842