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Boardwalk buying Lamborghini of Dallas...

Discussion in 'Texas' started by Speed Racerette, Dec 20, 2005.

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  1. Speed Racerette

    Speed Racerette Formula 3

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    #1 Speed Racerette, Dec 20, 2005
    Group may get Lamborghini
    Boardwalk Auto plans to add dealership to lineup of sports cars


    12:00 AM CST on Tuesday, December 20, 2005
    By TERRY BOX / The Dallas Morning News


    Boardwalk Auto Group, which owns Porsche, Ferrari and Maserati franchises, would add another exotic with the planned purchase of Lamborghini Dallas.

    Scott K. Ginsburg, the auto group's owner, said the Lamborghini dealership would supplement the group's cluster of high-end sports cars, many of which cost more than $100,000 and generate five-figure profits.

    Lamborghinis, like Ferraris, are limited-production, high-performance Italian sports cars. Although they cost about as much as a Ferrari – $175,000 for the Gallardo coupe to $319,000 for the Murcielago coupe – Lamborghinis are more readily available.

    Ferrari has a two-year wait on its most popular models.

    Most Lamborghini coupes can be ordered and received within 90 days, said Terry Ford, the dealership's sales director.

    "The factory wants to be known as a place that has cars available and does not operate on two-year waiting lists," Mr. Ford said.

    Boardwalk bought its Ferrari-Maserati dealership in Plano last summer. The dealership sold 48 new cars last year, compared with 51 at Lamborghini Dallas, according to the Freeman Auto Report.

    Bob Cann, principal owner of Lamborghini Dallas, could not be reached for comment.

    The two Italian extroverts probably compete for some buyers.

    "As we look at our customer bases at the [Ferrari and Lamborghini] dealerships, they are very similar and intersect at many places," said Mr. Ginsburg, whose group also owns area Audi and Volkswagen dealerships. "It does provide a great opportunity for Lamborghini owners and Ferrari owners to switch back and forth."

    The Lamborghini dealership will remain at its location on Crown Road in northwest Dallas and is likely to keep its name and its staff of about 15, Mr. Ginsburg said. In addition, general manager Gary Seale would continue as a partner and general manager in the new operation.

    The proposed sale must be approved by Lamborghini and state officials, a process that's expected to take at least 30 days.

    Meanwhile, Mr. Ginsburg said, the Lamborghini acquisition probably won't be his last.

    "I'm in the consolidation business, so I'm always looking," he said.
     
  2. rob lay

    rob lay Administrator
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    #2 rob lay, Dec 20, 2005
    Group may get Lamborghini

    Boardwalk Auto plans to add dealership to lineup of sports cars

    12:00 AM CST on Tuesday, December 20, 2005

    By TERRY BOX / The Dallas Morning News

    Boardwalk Auto Group, which owns Porsche, Ferrari and Maserati franchises, would add another exotic with the planned purchase of Lamborghini Dallas.

    Scott K. Ginsburg, the auto group's owner, said the Lamborghini dealership would supplement the group's cluster of high-end sports cars, many of which cost more than $100,000 and generate five-figure profits.

    Lamborghinis, like Ferraris, are limited-production, high-performance Italian sports cars. Although they cost about as much as a Ferrari – $175,000 for the Gallardo coupe to $319,000 for the Murcielago coupe – Lamborghinis are more readily available.

    Ferrari has a two-year wait on its most popular models.

    Most Lamborghini coupes can be ordered and received within 90 days, said Terry Ford, the dealership's sales director.

    "The factory wants to be known as a place that has cars available and does not operate on two-year waiting lists," Mr. Ford said.

    Boardwalk bought its Ferrari-Maserati dealership in Plano last summer. The dealership sold 48 new cars last year, compared with 51 at Lamborghini Dallas, according to the Freeman Auto Report.

    Bob Cann, principal owner of Lamborghini Dallas, could not be reached for comment.

    The two Italian extroverts probably compete for some buyers.

    "As we look at our customer bases at the [Ferrari and Lamborghini] dealerships, they are very similar and intersect at many places," said Mr. Ginsburg, whose group also owns area Audi and Volkswagen dealerships. "It does provide a great opportunity for Lamborghini owners and Ferrari owners to switch back and forth."

    The Lamborghini dealership will remain at its location on Crown Road in northwest Dallas and is likely to keep its name and its staff of about 15, Mr. Ginsburg said. In addition, general manager Gary Seale would continue as a partner and general manager in the new operation.

    The proposed sale must be approved by Lamborghini and state officials, a process that's expected to take at least 30 days.

    Meanwhile, Mr. Ginsburg said, the Lamborghini acquisition probably won't be his last.

    "I'm in the consolidation business, so I'm always looking," he said.

    E-mail [email protected]
     
  3. writerguy

    writerguy F1 Veteran

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    #3 writerguy, Dec 20, 2005
    oy veh
     
  4. WJHMH

    WJHMH Two Time F1 World Champ
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    #4 WJHMH, Dec 20, 2005
    Wow Frances, you posted the same time as Rob did. What are the odds of that? Thanks for the heads up.
     
  5. rob lay

    rob lay Administrator
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    #5 rob lay, Dec 20, 2005
    Exact same minute and everything. :)

    I saw it in the paper this morning, but waited until I could paste the online version.
     
  6. Speed Racerette

    Speed Racerette Formula 3

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    #6 Speed Racerette, Dec 20, 2005
    Perhaps we were separated at birth.......

    Can you please merge the threads?

    Thx.
     
  7. Supercarlover

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    #7 Supercarlover, Dec 20, 2005

    Ditto. I'm not too sure what to think about this. I'm not overly joyful, I know that much.
     
  8. writerguy

    writerguy F1 Veteran

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    #8 writerguy, Dec 20, 2005
    Lamborghini dallas has been a very supportive partner for many of the events and other things we have worked on together. If this changes it will be unfortunate not just for us but for the exotic market in Dallas. I hope the continued relationship is as mutually benificial as it has been in the past
     
  9. rob lay

    rob lay Administrator
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    #9 rob lay, Dec 20, 2005
    Me too/two.

    LoD = friend & sponsor, BFMoD = friend

    :)
     
  10. FarmerDave

    FarmerDave F1 World Champ
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    #10 FarmerDave, Dec 20, 2005
    ...Wondering out loud whether or not they might put the Lambo store on that vacant lot next to the Ferrari store.
     
  11. Bimmerista

    Bimmerista Formula 3

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    #11 Bimmerista, Dec 20, 2005
    Most likely not. As Josh said, I'm not happy of the fact that this town will eventually be full of franchise dealerships. So on top of Park Place, Bankston (Autonation), Sonic Auto Group, Huffines, McDavid Auto Group, & Sewell, we have Boardwalk AG.
     
  12. ryalex

    ryalex Two Time F1 World Champ
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    #12 ryalex, Dec 20, 2005
    I assumed Boardwalk and Park Place were owned by the same company. Don't they own Marvin Gardens Ford and Indiana Ave. Toyota?
     
  13. FarmerDave

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    #13 FarmerDave, Dec 20, 2005
    Well played. :)
     
  14. Bimmerista

    Bimmerista Formula 3

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    #14 Bimmerista, Dec 20, 2005
    Park Place & Boardwalk are the same people!? That doesn't sound right...
     
  15. FarmerDave

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    #15 FarmerDave, Dec 20, 2005
    Read his entire post again. And if you don't get the joke, read it again. And if you still don't get the joke, you're hopeless. :)
     
  16. Bimmerista

    Bimmerista Formula 3

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    #16 Bimmerista, Dec 20, 2005
    Oh God!!!!!!1111111 Hahahahahaha!!!!! This is all over the net now.
     
  17. Supercarlover

    Supercarlover Formula 3

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    #17 Supercarlover, Dec 20, 2005

    :p

    Nissan of New York Ave. and Oriental Honda were bought out by Milton-Bradley a long time ago. ;)


    After talking a friend at work (who's worked for several high-line dealerships in the area), I'm even less comfortable about this possible change. Any word on how this might affect the expansion of Lamborghini into Houston? Would Boardwalk AG be acquiring that aspect of things as well? As is the case with so many news items, this brings up more questions than it answers. This will be very interesting to see it play out.
     
  18. ryalex

    ryalex Two Time F1 World Champ
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    #18 ryalex, Dec 20, 2005
    To be brutally honest, a transaction of a dealer selling 41 cars a year to a niche market is not likely to send shockwaves of doubt through the DFW region. It stinks for used Ferrari buyers, since you won't be able to play Boardwalk against LoD, but that's probably an insigificant number of sales compared to car transactions in DFW. There won't be any antitrust claims here.


    On the other hand, if they're owned by a single group they could build a really cool hotel.
     
  19. FarmerDave

    FarmerDave F1 World Champ
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    #19 FarmerDave, Dec 20, 2005
    To my knowledge, there hasn't been much competition on used cars. Boardwalk sells some, but they refuse to do consignment. LoD does quite a bit of business in consigned exotics (Ferraris included). That will be another interesting factor to watch unfold.
     
  20. Speed Racerette

    Speed Racerette Formula 3

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    #20 Speed Racerette, Dec 21, 2005

    Last I heard, in general, Boardwalk does not sell any used f-cars earlier than the 2000 model year. LoD will be a good outlet for re-selling any older f-car trade ins.
     
  21. ryalex

    ryalex Two Time F1 World Champ
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    #21 ryalex, Dec 21, 2005
    Kind of arbitrary - wouldn't that cut out nice service revenues from selling older cars to potentially loyal clients?
     
  22. Speed Racerette

    Speed Racerette Formula 3

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    #22 Speed Racerette, Dec 21, 2005

    I agree. Maybe they will re-visit that strategy once the purchase is complete.
     
  23. GrigioGuy

    GrigioGuy Splenda Daddy
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    #23 GrigioGuy, Dec 21, 2005

    First a disclaimer: I haven't dealt with the new people at Boardwalk, other than meeting some of them at the Toy Run. They seem nice enough...

    When I was shopping for a 328, Ferrari of Dallas absolutely refused to discuss that model -- even though they had them in stock! The exact words of the salesguy was "I don't have time to talk about those kind of cars."

    I don't think they cared too much about service of the older models.
     
  24. F328 BobD

    F328 BobD Formula 3

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    #24 F328 BobD, Dec 21, 2005
    I had a similar experience at FoD (Richardson) when I was in the purchasing process for my 328. Can't recall the salesman's name back then but he was something else... made me never want to step in the place again.
     
  25. rob lay

    rob lay Administrator
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    #25 rob lay, Dec 21, 2005
    I think we all went through the same thing when it was over at 75 location. I've heard better things since the days of James and new location and now with new ownership.

    This looser asking about a 308 in 1999 and getting snuffed bought a 328 in 2000 and 355 from James/Tony in 2003.
     
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