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Aston Martin loses over half its value

Discussion in 'British' started by rocketman, Dec 30, 2019.

  1. gtjoey

    gtjoey Formula Junior

    Aug 12, 2014
    575
    Go back to BUILDING a GENTLEMENS GT , These pocket rockets and Carbon looks terrible.
    These cars are terrible.
    Please , lets put millennials to the side ad build cars for 45 to 75 year olds……...Believe me a lot more GRAND DAUGHTERS WILL APEAR in the passenger seats again! :)
    GTJOEY1314
     
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  2. Bluebottle

    Bluebottle F1 Veteran
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    AM have been bust more times than most of us have changed our socks. If they go again now, it will not be the end, just another chapter.
     
  3. Bluebottle

    Bluebottle F1 Veteran
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    Not without precedent. AM's most glorious period was when its cars first sported the initials DB.
     
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  4. Pawilly

    Pawilly Karting
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    The grand daughters in the passenger seat is a pretty picture, especially since I have 5 going on 6.
     
  5. gtjoey

    gtjoey Formula Junior

    Aug 12, 2014
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    The granddaughters I was speaking about are 31 year old secretary :)
     
  6. LVP488

    LVP488 F1 Rookie

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    I'm not sure what an appropriate business plan for performance cars would be today... personnally I'd like an affordable Pagani or Koenigsegg (focussing on customers really passionate about cars - and not chasing high production numbers, but with prices compatible with mere mortals capabilities).
     
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  7. GuyIncognito

    GuyIncognito Six Time F1 World Champ
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    fair point

    Mimran family and Lamborghini come to mind as well.

    but times, and regulations, were simpler back then...
     
  8. Pawilly

    Pawilly Karting
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    If Aston could come out of this with their integrity and autonomy intact. But the chauvinist in me doesn't like the idea.
     
  9. Robb

    Robb F1 World Champ
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  10. Bluebottle

    Bluebottle F1 Veteran
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  11. luvair

    luvair Formula 3
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  12. INRange

    INRange F1 Rookie
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    This is what happens when Private Equity takes over a manufacturer whose budgets have been cut to the bone by a succession of owners.


    The dream of every PE firm is to leverage the crap out of the acquisition and make their money on the IPO (2018). Since then it has been all downhill. You can't change the world without R&D funding.
     
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  13. luvair

    luvair Formula 3
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    I'm curious what you think about AML retaining Marek, who basically delivered a series, many say, mass production design failures, as manifested by continued declines in US sales.

    I also gotta believe delaying EV until 2025 is a major mistake, many places will already have banned ICE vehicles by then, and some countries are looking to ban the sale of ICE powered vehicles not long after. Geely could have offered them a power train off the shelf - they already have the Lotus 2000bhp EV platform that could probably have been adapted at at more accessible power and price point, or ones from Polestar.

    That all said, I wish AML upcoming success. They also have a great set of enthusiast ownership base too.
     
  14. Korr

    Korr F1 World Champ
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    All their new cars are ugly. What demographic are they appealing to? The boy racer styling and color look dumb, and the DB11 could have a Nissan badge and would fit right in with the rest of their cars.
     
  15. Korr

    Korr F1 World Champ
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  16. pilotoCS

    pilotoCS Formula 3
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    I wouldn't mind being Lance.:D:p:cool::)
     
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  17. boxerman

    boxerman F1 World Champ
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    Here it is. Thats the problem, the new cars are fugly. The old vantage sold because it was an asthetic masterpiece of 21st century auto design..
    Their saving grace may well be the DBX. If the pictures are to be believed its by far the most appealing SUV to date, inside and out, it laso apprently has a good ride quality which we cant say of most of the others. If its executed well and not too expensive they have a winner.
     
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  18. 71Satisfaction

    71Satisfaction Formula Junior

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    ... then along came COVID-19...
     
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  19. boxerman

    boxerman F1 World Champ
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    Not good timing for them.
     
  20. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

    Dec 4, 2004
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    Man this sucks. I really hope the Valkyrie doesn't get cut short in production because of all this like what happened to the McLaren F1 and the economy at the time.
     
  21. boxerman

    boxerman F1 World Champ
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    Usualy ridiculous cars presage a recession.
     
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  22. Rene

    Rene Formula 3
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    I agree.

    Where is he restrained, finely-tuned, slow introduction of models of yore? I understand from publicity that's being fed the media, that Aston Martin are gambling on four different models appearing in the new James Bond film, to help revive their fortunes. Apart from the fact the Bond films have become product placement vehicles in recent years, how demeaning to rely on this kind of tat.
     
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  23. ThePusher

    ThePusher Karting

    Aug 27, 2004
    240
    Couldn't agree more. I am partial to the smaller AM cars and the new Vantage was an immediate turn off. They may have a shot at cleaning up the design in a mid-cycle refresh but I fear the problems are actually deeper than a bit of tweaks.

    I guess the good news is the latest designs drove me to purchase a V12 Vantage S (manual 7-speed dogleg) which is to me the pinnacle of their recent achievements. Will likely be a "keeper" and I can't wait to get her delivered.
     
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