Ace, with respect - that's such utter elitist BS. If cost isn't a consideration, you're either so wealthy that you won't notice the cost, or a complete budgetary fool. Cost should be a consideration whether you're buying a Ferrari, or any other high-end sports car. Or a house. Or a boat. The costs are always over the initial purchase, and one should absolutely factor that into making a sensible financial decision. Over time, it's a heck of a lot more expensive to own a helicopter than it was to purchase one. Know that before you write the check. If you can afford 355 (or any OTHER Ferrari) maintenance costs - then by all means, buy one and enjoy the car. But you should know how deep the water can get before you jump.