Ferrari has lost 35% of its fan base since 2010

F1 was just as boring when Ferrari was winning all the time , all those year ago, same with Mercedes , I would love to see multiple teams fighting and in contention for the title, thats the way it is in Moto GP, F1 will never be the same, the cars are to complicated ,same as the rules. Its just going to get worse. In F1, there are barely a handful of good drivers, the rest should not even be behind the wheel of any F1 car. You are correct, forget the electric crap, like Vettle said, " we should go back to the V10s" dam straight.The La Ferrari, the flagship, despite the electric crap, is still a V12 , but the F1 car is a V6, does not and will never make any sense to me. I will watch for a little while this year, if and when it starts to be the same old stuff, thats it for me.

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Global interest in F1 has dropped off the cliff in the last 10 years, so it's no surprise Ferrari is also taking a hit. Boring cars, boring tracks, boring racing. No indication from FIA that they care about turning it around.

Mindshare doesn't matter as much as $ales, and Ferrari is up year over year.

 

1. I do think Ferrari winning IS what brings the most viewers and fans to F1. It is in the DNA of F1 for Ferrari to win. It’s been said that to win in Formula 1 is to beat Ferrari.

2. The current formula was designed for and by Mercedes. Ferrari was close to beating the script a couple of years only to essentially be beaten by themselves.

3. People are bored with Mercedes.

4. The nature of F1 inherently allows teams who are innovative to be dominant. I don’t have a problem with this necessarily.

 

Maybe the time has come for Ferrari to get involved in other “lower classes” of racing ie Indy or stock car which are popular here in the states. Any privateers out there willing to take take it on?


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Ferrari sent fewer cars here the last few years. I think they want to concentrate on other markets. I'm not sure how a USA based racing series would line up with their goals.

 

I think their idea of a factory backed sports car effort is a good idea, but I dont want to see hybrids, Im sick of hearing about that crap. Lets see open class prototype with anything goes. Cars like the 333 SP ,or lets go to a factory backed vintage race series and lets bring back the 330s and the 512 s, wouldnt that be more exciting than what we are witnessing in F1 !! lol

Thank you

 

f1 is too boring now, even if Ferrari were dominating it then I don't think it'd make that much of a difference unless the driver was a real personality or something

I think Lambo have stolen the attention of the youth and Mclaren/bugatti to some extent

 

If it is the same article I read, it was a reduction in brand awareness....which is about more than F1 failures.

It is clear the road cars just aren’t as special as they used to be. Ferrari makes too many damn cars, the competition has closed or eliminated the gap, and Ferrari has had a lot of uninspiring designs, a couple of which are just Pontiac Aztek level ugly.

 

Yes, the article is about brand awareness - and not just F1. the corresponding brand increases were: Rolls Royce, Tesla, Bentley, Lamborghini. Even Bugatti got a note on brand awareness improvement. I think the popularity of Ferrari has wanned because they are not seen as special anymore. Too Many California's, and Portofino's - especially on the used market... over saturation. Porsche also declined as well. the Cost vs. perception lines has crossed over. The upcoming suv and continuation of the station wagon's .. just have moved Ferrari down the market. the other thing that also went down was the souvenir business declined as well. that is where the real brand awareness is. cap's shirts, and swag... you see less of it.

I don't know if that is good or bad. When I was a kid - most people did not know much about Ferrari - they are expensive and temperamental... is about all you heard. Frankly, I liked it that way... it was more special.

 

I really have to agree here, well said !! very good post!! The truth .

Thank you .

 

The year of my Ferrari 458....2010....was probably the last year of Ferrari as a pure company, making pure road cars, with a great F1 team. I’ll follow the results and once Mercedes stops winning I’ll watch again. Mercedes has ruined F1


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They're not winners.

The recent cars are ugly (sorry, but it's true. No beauty, all brute)

People want to be associated with success and beauty.

 

Products are not fine. We are sick and tired of being ripped off with $4000 for Apple car play and $5000 for electric seats. I said this all along -- just raise the base price of the cars and stop insulting us with crazy, unjustifiable option prices.

The Roma is intended to be a daily driver yet if you want Apple car play, which is standard in a lot of ordinary cars, it costs you FOUR GRAND for a bit of software.

I was hoping the new V6 would be simpler and more like the Dino or 308. Unfortunately its a Turbo AND and a Hybrid. Most likely future owners will brag not about how fast their cars go but how long it was in the Dealers shop waiting for repairs.

 

Chevy is going to put a twin cam flat plane crank 5.2L N/A 650 HP engine back there that revs to 9000 RPM in 2022. Don't tell me Ferrari can't do the same anymore. I refuse to believe it.

 

Happy to hear they are back in LeMans!

 

You are missing the point. Carplay is installed in Italy by artisan technicians who have racing in their DNA!!

 

We strive for 7th!

 

Ferrari owners talking about Ferrari racing in F1:

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They program each entertainment unit by hand!

 

I have followed Ferrari my entire life. I'm 53. in the 70's not many regular people knew about Ferrari - only car people ... and even then not all of them it was a small group. All through the 80's and 90's its growth was explosive - but i don't think it was because of F-1. it was just that wealth grew as well. Ferrari is the automotive equivalent now of Rolex... It used to be Porsche -but they are now like Tag Heuer.... its not that exclusive anymore - and you can find all the Ferrari you want if you search the internet. when it was rare to see one in the metal they were special. In Atlanta, on any given day I can see 2- 3 without even trying. - and that is not going into my garage to look at mine. F-1 performance may put the name on the internet more ... but doubt it has anything to to with it. its oversaturation.

 

F1 died when they all started sounding like Ladas. We now hear effing turbo muffled shopping carts I don't even watch F1 anymore.

 

Couldn’t agree more. F1 has been ruined. Formula E cars sound almost as good. Innovation has been killed. They at least need to let engines explode and cars run out of fuel again. I think this has severely hurt Ferrari as well as all the other reasons posted.